Director, Marketing Operations (SaaS)

WHY JOIN US? 
Riskonnect, Inc. is the leading integrated risk management software solution provider. We explore ways to deliver new value, foster creativity, and reach beyond boundaries. We use drive and commitment to energize, engage, and inspire others. We do what is important and strive for continuous improvement, work with passion, and purpose. We act with mutual respect, communicate fearlessly and collaborate to leverage our collective talents. At Riskonnect, we share this set of expectations and values. They guide us every day in every way. These values are more than words – they unite our organization and bring meaning and purpose to what we do.

#pioneer #spark #focus #community

THE OPPORTUNITY
As Director, Marketing Operations, you are responsible for managing the marketing automation tech stack, which includes Salesforce, Pardot, DemandBase, Tableau, and Salesloft. You will work with cross-functional teams, including Marketing, Sales Ops, BDRs, SEs, Customer Success, and Finance, to ensure that the CMS data hygiene, marketing campaign attribution, and accurate reporting dashboards are all top-notch. One of your key roles is developing, measuring, and reporting on actionable KPIs for the marketing department, executive leadership, and the Board. As a technical leader with excellent communication skills, you will easily guide the team towards a common vision of shared deliverables

ESSENTIAL FUNCTIONS 

• Defining, implementing, and continuously improving the lead-to opportunity process and the marketing-to-sales handover. 
• Track and report on the entire marketing funnel, including volume, velocity, conversion stage-to-stage, and quality indicators. 
• Ensure that funnel measures can be analyzed by key dimensions such as industry, geo, persona, channel, and campaign ROI. 
• Provide insights and actions that are included in executive and board-level reporting. 
• Establish best practices to better understand marketing campaign attribution and give clear direction to Salesforce admins when system enhancements are needed. 
• Collaborate with marketing on email workflows, including outbound sequences, newsletter workflows, nurture email series, and reactivation sequences. 
• Managing the marketing tech stack, optimizing the lead lifecycle and all related processes, enabling all users of these technologies, and reporting on global marketing activities.
• Own our marketing automation platform, Pardot, including platform administration, operational programs, database health, and integrations, especially with Salesforce.
• Manage data clean-up and augmentation efforts to ensure campaign effectiveness and accurate business metrics.
• Enable data-driven decisions based on marketing and company KPIs.
• Plan demand generation and nurture campaigns in Demandbase – our ABM platform with the goal of enabling the Business Development team with both cross-sell and new logo opportunities.
• Create bottom-funnel dashboards and analytics from the CRM (campaign ROI, MCL & MQL conversion, costs, etc).
• Manage digital alignment with Biz Dev (including managing the Biz Dev campaign calendar), and increase the effectiveness of their outbound strategy.
• Quarterback the Business Development / Sales cross-functional alignment and tracking for campaigns like Cross-sell, Rearview mailer, etc. 
• Work with legal to ensure communications compliance (e.g. GDPR, CCPA).

Technology Expertise:

• Evaluate, implement, and manage the MarTech systems and integrations with related technologies required to launch and run campaigns. 
• Optimize and audit existing systems. 
• Design the strategy for new products and solutions. 
• Manage technology vendors. 

Data optimization and governance knowledge 

• Ensure the right tools are in place for collecting marketing data and integrating with other systems such as a CRM. 
• Manage data cleansing and research new ways to enrich the data. 
• Ensure business meets best practices for marketing and data privacy. 

Analytics and reporting experience 

• Manage analytics, reporting, and team dashboards to measure the effectiveness of the marketing channels. 
• Provide insights to stakeholders in the business. 
• Analyze social media performance. 
• Provides senior marketing operations managers and the Chief Marketing Officer with ongoing analysis reports for marketing investments, actively monitoring, analyzing, and reporting on the status of marketing initiatives, program ROI, consumer acquisition, consumer retention, and activity.  
• Prepare and present key marketing KPI insights and data on relevant marketing operations to executive marketing personnel. 

Process optimization experience 

• Review and update existing processes. 
• Design and create new operating processes. 
• Define the marketing objectives for each campaign. 
• Advise campaign managers on builds, segmentation, and personas. 
• Ensure campaigns follow standard processes and meet quality standards. 

 Project management skills 

• Proven experience managing the marketing budget 
• Manage spend vs. budget reporting for projects, including ROI reporting on activities. 
• Identify compliance risks. 
• Proven experience implementing a marketing strategy and define KPIs. 

Leadership and training skills development 

• Help the marketing organization improve its marketing practices and adopt new solutions. 
• Educate the marketing team on technology processes and best practices. 

REQUIREMENTS

• Minimum of a Bachelor’s Degree in Marketing, Communications or related field 
• Minimum 5 years of experience as a Marketing Operations Manager  
• Have expertise in lead scoring, ROI, leading volume trends, forecasting, and SaaS experience. 
• Proven experience with reporting and analytics 
• Strong interpersonal skills 
• Ability to prioritize tasks 
• Strong organizational skills 
• Strong multitasking skills 
• Strong analytical skills 
• Strong presentation skills 
• Ability to work independently 

Certifications  

• Demandbase Account-Based Experience (ABX) Certification 
• ZoomInfo Certification for Marketing 
• ZoomInfo Certification for Operations 
• Google Ads Certification 
• Google Analytics Certification

WHY BE A PART OF OUR TEAM? 

Delivering innovative solutions backed by world-class customer service starts with having the best talent. Our 2,000+ professionals are valued for the kind of inspired thinking and collaborative spirit that keeps us at the forefront of our industry. As a Riskonnect colleague, you’ll work alongside some of the best and brightest as you help customers manage some of the world’s most challenging and complex risks. In fact, for the past three years, Riskonnect has been recognized as a Best and Brightest Company to Work For (Nationwide). One year on the list could be a ‘one hit wonder’. Two years initiates a trend. Three years makes us part of a very exclusive club and shows the true essence of our organization is to ‘walk the walk’. We are very proud of this accomplishment. 

If you read this and thought “I can do this!” then please submit your qualifications and apply directly at Riskonnect.com/company/careers/ 

Riskonnect is an equal-opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

NO AGENCIES PLEASE