Associate Manager, Public Relations - Wine & Spirits

Job Description

COMPANY SUMMARY:

If you have taken a moment to toast with glass of wine, celebrate with a cocktail, or unwind with a bottle of beer, chances are that you have shared that moment with Constellation Brands.  We are passionate producers of iconic wine, spirits and beer brands that consumers love.  From Robert Mondavi Wines, to High West Whiskey, to Corona Extra, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.

POSITION SUMMARY:

The Associate Manager, Public Relations – Wine & Spirits will support Constellation Brands’ Wine and Spirits PR & Brand team and be responsible for developing and executing programs that elevate perception, increase awareness and drive strategic messaging for Constellation’s portfolio of brands. Responsibilities include brand public relations, media and critic relations.

RESPONSIBILITIES:

• Support the PR managers, internal Brand Marketing team and agency partners to develop and implement compelling fine wine brand narratives to be executed across consumer channels.
• Collaborate with internal Brand Marketing teammates and external PR agency partners to develop and execute comprehensive Brand PR programs that increase consumer awareness, stimulate trial, drive tourism, and drive revenue growth for brands within the company’s portfolio, as well as new product innovations. 
• Support the development of strategies that drive awareness, tourism and consumer acquisition for wineries and visitor centers.
• Collaborate with PR agencies that support in building / executing Brand PR programs, partnerships and events, while delivering results on time and on budget that help drive the company’s success.
• Engage in effective media relations by maintaining/building relationships with key trade, consumer and business media outlets / reporters; identify opportunities to garner positive media coverage and working with PR agencies to plan, pitch and target media outlets / reporters; prepare company spokespeople for media interviews; and develop press releases, talking points and media lists as needed.
• Collaborate with PR Managers to partner with winemaking team, brand partners and agency partners to develop and execute scores & accolades strategy.
• Collaborate with PR Managers to ensure message consistency and alignment with Constellation’s overall communications program and strategic direction.

• Cultivate strong working relationships with cross-functional (e.g. Sales, Marketing, Media & Influencer, Content, Operations, HR, Growth, Event Marketing, etc.) to provide communications support.
• Support the PR team through organizational and administrative support aligned with strategic priorities, including press coverage/score and accolade monitoring and reporting, budget tracking, agency/vendor management, sample requests, meeting coordination, material development, etc.

CORE COMPETENCIES:

• Understanding of the Luxury space and Luxury marketing and Public Relations

• Understanding of the fine wine and spirits consumer as well as demographic segments

• Experience in public relations, earned media relations, partnerships, events and other evolving platforms

• Professional maturity and executive presence

• Ability to interact effectively with leaders at all levels of the organization

• Self-starter who takes initiative to proactively own and drive efforts

• Results-oriented, with the ability to deliver results that impact business performance

• Superior organizational, planning, project and time management skills

• Ability to work effectively in a fast-paced environment and manage change

• Ability to prioritize, juggle multiple priorities, and meet deadlines while delivering high quality work

• Ability to appropriately handle confidential / proprietary information

• Superior writing, editing, oral and interpersonal communication skills

• Business and financial acumen

• Operate with the highest level of ethics and integrity

• Thorough proficiency in Microsoft Excel; MS Word, MS PowerPoint required

RECOMMENDED QUALIFICATIONS:

• BS/BA degree in communications, public relations, journalism or a related field

• 2-4 years experience in public relations, marketing or related function

• Experience in luxury consumer goods category, preferably brands with retail/hospitality footprint

• WSET 2 or equivalent certification required

• Event production / management experience a plus

• Proven experience managing / maximizing effectiveness of external agencies

PHYSICAL REQUIREMENTS/OTHER:

• Ability to lift approximately 45lbs on occasion

• Work in a normal office environment. Sit at a workstation for up to 2 hour intervals.

• Must be flexible in work style and schedule: travel up to 15%

• Weekend and evening availability at times. Some travel required between wineries, to off-site meetings and events and out-of-area events.

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The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.  At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).