Offer summary

Qualifications:

4+ years of experience in growth or performance marketing, preferably in a SaaS or tech environment., Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and Excel., Experience in managing paid acquisition campaigns with a proven ROI track record., Understanding of digital marketing in the Greater China region and experience with localized campaigns..

Key responsibilities:

Develop and manage performance marketing campaigns across various channels including Meta and Google Ads.

Analyze campaign data to optimize customer acquisition costs and improve conversion rates.

Collaborate with the GCR team to adapt global marketing strategies for local markets.

Monitor key performance indicators and generate reports to provide insights and recommendations.

Job description

About Wati

Wati is a rapidly growing CPaaS (Communication Platform as a Service) that offers innovative business messaging solutions for both SMBs and large enterprises. Our mission is to simplify business communication, starting with WhatsApp.

Backed by global investors Sequoia, DST Global, and Tiger Global, we proudly stand as Shopify’s first investment in Asia. Additionally, we’re one of the industry's top Meta BSPs (Business Solution Providers).

We serve 12000+ customers across 100+ countries. As a remote-first company, we prioritize adaptability and inclusivity. Our talented team spans the globe, working collaboratively to drive innovation and empower businesses through WhatsApp.

To support our expansion in Greater China, we are now hiring a Senior Growth Specialist to drive user acquisition, performance marketing, and revenue growth in the region.

What You’ll Do

Develop and Execute Performance Marketing Strategies:

Design, implement, and manage end-to-end performance marketing campaigns across a diverse range of channels, including but not limited to Meta (Facebook/Instagram), Google Ads, and relevant Chinese platforms such as WeChat Ads, Douyin, and Xiaohongshu (where applicable).

Drive Data-Driven Growth:

Establish robust tracking mechanisms and meticulously analyze campaign data and user behavior across all funnel stages. Identify key insights and translate them into actionable strategies to optimize customer acquisition cost (CAC), return on ad spend (ROAS), click-through rates (CTR), and conversion rates.

Master Funnel Optimization and Attribution:

Own the data attribution process across all marketing funnels, ensuring accurate measurement of campaign effectiveness and channel performance. Implement and optimize A/B tests and growth experiments on ad creatives, landing pages, website flows, and in-product experiences to continuously improve conversion rates and overall funnel efficiency.

Localize and Adapt for GCR:

Collaborate closely with the broader GCR team to deeply understand regional market nuances, cultural sensitivities, and local user behavior. Translate global marketing strategies into effective localized campaigns and messaging that resonate with the target audience.

Performance Monitoring and Reporting:

Establish and monitor key performance indicators (KPIs) related to growth. Generate regular, insightful performance reports, highlighting successes, identifying areas for improvement, and providing data-backed recommendations to stakeholders.

Cross-Functional Collaboration:

Work seamlessly with Product, Sales, and Customer Success teams to ensure alignment on growth targets, product adoption, and customer retention strategies within the GCR market.
Support the GCR team on diverse marketing projects, including potential involvement in events, content, and PR, to maintain a unified brand presence.

Requirements

4+ years of hands-on experience in growth marketing or performance marketing, ideally in a SaaS, tech, or startup environment.
Proven track record of managing paid acquisition campaigns and delivering ROI-positive results.
Strong analytical mindset and exceptional data interpretation skills; proficient in Google Analytics, Meta Ads Manager, Excel, and ideally data visualization tools (e.g., Tableau, Looker).
Solid understanding of the digital environment, user behavior, and key online platforms in China/Greater China Region.
Experience running localized campaigns and working across languages/cultures.
Thrives in fast-paced, remote, global teams; excellent collaboration skills.
Excellent written and verbal communication skills with the ability to clearly present data insights and recommendations.