Event Sponsorship Manager

The American Marketing Association is looking for an Event Sponsorship Manager! 

Who We Are 

About the American Marketing Association (AMA)

As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals, including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future-forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts the public good. 

AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org. 

What to know about this role

• We are a fully remote organization with team members across the country. Work from the comfort of your home, a local coffee shop or wherever in the U.S. brings you joy! 
• The salary range for this position is: $65,000 to $75,000 based upon experience.
• We are a fully remote organization with team members across the country. Work from the comfort of your home, a local coffee shop, or wherever in the U.S. brings you joy! However, please note that you MUST live in one of the following states to be considered for this role:
• Alabama, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, North Carolina, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, Wisconsin

• Please note that only applicants who apply officially will be considered in this process. We appreciate the candidates who apply and express interest, but we cannot circumvent the recruitment process for any candidates, regardless of their relationship to the AMA or our team members.

The impact of this role

The Event Sponsorship Manager is a key member of AMA’s Alliances team, managing all sponsorship-related events, activities, and fulfillments. You will act as the primary representative of the Alliances team in organization-wide event discussions, collaborating and communicating effectively between teams about sponsoring events. You will oversee the entire communication process with our exceptional event sponsors, including pre-event planning, on-site communication, and the delivery of post-event metrics.

Experience in event and sponsor relations management is crucial for this position, as it equips you with a thorough understanding of the complete event workflow from inception to execution. We seek someone who can develop a deep understanding of our events landscape, ensuring our sponsorship offerings remain relevant and innovative. We are looking for a proactive problem solver and an exceptional communicator!

What you’ll be doing 

Sponsor & Exhibitor Management

• Own the sponsor experience from contract signed to delivery of post-event content.
• Serves as the primary point of contact with exhibitors and sponsors for events, ensuring they have the necessary information for a successful event.
• Manages all vendor-related sponsorship deliverables on ama.org, in the mobile app (Cvent), and on-site.
• Collects all collateral required to promote sponsors and exhibitors across all channels.
• Manages the measurement of customer satisfaction and gathers relevant data post-show.
• Acts as a liaison across AMA teams to ensure complete and accurate follow-up on contractual components related to exhibit and sponsorship programs for events.

Event Logistics & Execution

• Works closely with Expo Show Vendors & Hotels to ensure accurate show logistics concerning registration, exhibitor installation plans (e.g., exhibitor kits, show move-in/move-out, shipping to and from the event, networking times, and on-site set-up and tear-down logistics).
• On-site attendance at events is required.
• Experience with Freeman is preferred.

Internal Collaboration & Project Support

• Acts as a liaison with other departments, particularly communities, production, and marketing, to ensure that AMA creates an effective and engaging event experience for all sponsors.
• Works independently and within a team on special nonrecurring and ongoing projects at the request of the Alliances Director, including mailings, client appreciation, and client support.
• Functions as a traffic manager for event sales materials, such as individual event prospectuses, to ensure proper resource allocation and on-time fulfillment.
• Coordinates with marketing on on-site event materials, mailings, sponsor communications, on-site guides, and signage, being responsible for the accuracy and clarity of the final product.

What you bring to the table

• 5+ years of experience with 1,500+ attendee corporate in-person events, including 50+ sponsors in the expo halls, particularly experience with the operational side of events (i.e. stakeholder communication management and event planning)
• A proven successful track record of event planning and client relationship management skills 
• Robust understanding of event flow, event sponsorship opportunities, and client management 
• Direct client communications experience
• Strong organization skills
• Ability to travel up to 15%

What you may also have

• Experience in project management software (Asana preferred), Cvent, Google Suite products, and CRM (Salesforce preferred)
• Curiosity about how we can grow sponsorship footprints at AMA events

What to expect from the interview process

• Hiring Manager resume review
• One-way video interview on Spark Hire (We promise this isn’t scary! Our questions are well thought out, and we wanted your answers to be as well. So you have unlimited think time for each of the 5 questions we ask!) that will take 15-20 minutes.
• 30-minute phone interview with a member of AMA’s People and Culture team 
• Virtual Interview with the hiring manager and key stakeholders you’ll be working closely with

What we offer

• An inclusive work environment with monthly team events.
• Rewards and Recognition program through Bucketlist. See more about this here!
• Free AMA membership and free access to the following professional development opportunities:
• A variety of AMA professional development content
• AMA’s Professional Certified Marketer - Marketing Manager certification exam 
• Remote work-life balance with:
• Flex Fridays (no internal meetings scheduled after 12 pm on Fridays)
• Unlimited sick leave
• Four weeks of parental bonding/caregiver leave
• Paid vacation time
• 13 paid holidays
• SIX days of paid volunteer time off per year
• Comprehensive benefit package that includes:
• Your choice of two medical plans
• Your choice of two dental plans 
• Vision plan 
• 403(b) retirement plan with an employer match and immediate vesting 
• Fully paid life insurance at twice your base annual salary
• Fully paid short-term and long-term disability

The American Marketing Association is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, reproductive health decisions and family responsibilities or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. AMA is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

EEO

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