Sr Regional Marketing Specialist, APAC at sa.global

Who is sa.global

sa.global addresses industry challenges through vertical-focussed solutions. Leveraging modern technologies like AI and Copilot, we empower organizations to make intelligent decisions and act faster. Our solutions and services are 100% based on Microsoft business applications and the Microsoft Business cloud, and benefit advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services companies. Through our industry-first approach, we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions.

Over 800,000 users in 80 countries around the world rely on sa.global's industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we’ve been a part of Microsoft’s elite Inner Circle for 12 years. Our global organization has a 1000-member team across 25 countries.

For more information, visit www.saglobal.com.

Why Choose sa.global

Open, flexible, vibrant, collaborative, and diverse – these are just some of the terms that our employees use to describe the culture at sa.global. We believe and encourage innovative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights.

Led by our Core Values: Agile, Capable, and Committed, which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making sa.global a great place to work.

Values of sa.global

• Contribute towards a working environment that represents “one sa.global” where everyone is seen as an equal, and equality and diversity is championed.
• Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism.
• Come as you are, make work fun & others successful, and foster an always learning mentality.

About the Role

As a Sr Regional Marketing Specialist, APAC, you will contribute to and implement integrated marketing campaigns to promote both Microsoft Dynamics, sa.global and partner products and services. These campaigns will be aimed at meeting new revenue and new customer targets. A varied role, which offers full exposure to the marketing mix, you will have excellent communication skills, commercial awareness, the ability to identify marketing opportunities and think strategically. You will be a part of the wider global marketing team and deliver marketing plans for our APAC countries under the direction of our Head of Marketing, APAC and marketing head office based in India.

Main Responsibilities

• Work with the Regional and Global Marketing teams and the Regional APAC Management team to develop and deliver approved marketing plans in line with company objectives.
• Ensure all campaigns are country specific and delivered on time, within budget, in line with corporate brand identity and meet standards of quality.
• Review the campaigns, tracking the performance and ROI.
• Communicate with target audiences to generate new business leads and identify new opportunities within the customer base.
• Create brand awareness of sa.global across APAC.
• Write marketing copy for both online and direct campaigns.
• Organise and attend events including webinars, conferences and exhibitions.
• Work with the Global Marketing team to generate creative content, enhance audience engagement and search engine rankings.
• Develop database and ensure new leads and contacts are captured and maintained in CRM.
• Create, produce and develop marketing collateral.
• Develop relationships with key stakeholders both internal and external (Microsoft).
• Develop client references in the responsible countries.
• Conduct market research using customer questionnaires and or the web.
• Monitor and report the competitor activities in the responsible countries.
• Regular report to the Head of Marketing, APAC.
• Assist with any other necessary task as required.

Skills and Experience

• Experience across the full integrated marketing remit in a B2B environment.
• Strong communication and interpersonal skills.
• Commercial awareness, the ability to identify marketing opportunities, and think strategically.
• Copywriting and proof-reading skills.
• Creativity and an eye for detail.
• Excellent written and spoken English as this will be language of communication with other entities.
• Analytical skills to evaluate marketing campaigns.
• Self-driven and self-motivated.
• The ability to work well under pressure.
• The ability to foster good working relationships.
• A recognised marketing qualification.
• Microsoft office and CRM skills.
• Cantonese and Mandarin are a plus.
• Experience within the software industry is desirable.
• Experience with digital marketing is an advantage.