Offer summary

Qualifications:

PG – MBA/PGDM in any specialization is required., Minimum 8 to 12 years of relevant marketing experience is essential., Strong understanding of ATL and BTL advertising across various Indian markets is necessary., Proficiency in digital marketing and social media platforms is important..

Key responsibilities:

Strengthen brand presence through various marketing activities and promotions.

Develop and implement multi-channel marketing initiatives to support business objectives.

Manage relationships with industry bodies and oversee PR activities.

Conduct market research and identify niches for new product launches.

Job description

We are looking for a Manager Marketing for India’s top Home Fabric Brand.

Job Profile:

Strengthen the brand presence in the Indian market through various ATL, BTL & trade promotion activities

Develop multi-channel marketing initiatives to support business objectives.

Design & implement In store visual merchandising stories, window displays & PR stories to showcase new products & collections

Cultivate & build consumer fan base through consistent digital marketing activities via FB, YouTube, Pintrest & other social media plug-ins

Build & maintain relationships with Industry bodies & the editorial fraternity for PR plug-ins

Campaigns for promoting exclusive brand outlets as the destination for the latest in home furnishings.

Packaging development and design aesthetics ,

Create & Drive consumer handles to increase category engagement & hence conversions

Responsible for developing , implementing and sustaining a Brand and Communications strategy to achieve the objectives of the Brand and make it one of the Top 50 Brands in the country.

Interacting with advertising/media agencies, providing the brief, evaluating & implementing the 360 degree creative, planning and media strategy

Ideating creative routes for newly launched products/services and conceptualizing end to end execution

Event / Exhibition management, strategic and tactical campaign deployment.

Initiating and conducting relevant research through research agencies

Identifying market niches and launching new products to satisfy the niche

To manage corporate identity, electronic communications, internal communications, corporate events program, publications and other marketing materials.

Develop and implement internal and external communications programs including better negotiations with vendors for cost effectiveness.

Content Management and creation:

Copy repository of existing content and creating a bank of researched information for all products.

Retail /events/ institutions

Digital campaigns/social media/e-mailers/launches

Requirements:

PG – MBA/PGDM – Any Specialization

Should have minimum 8 to 12 years of relevant experience

Well versed in computers all applications

Have command over commercial aspect of advertising

Creative and commercial thought process

Thorough knowledge of ATL & BTL advertising – advertised products pan India in Metro, II & III tier cities in India