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Digital Marketing Executive

Remote: 
Full Remote
Contract: 
Full time
Work from: 
India

Offer summary

Qualifications:

Bachelor's degree in Marketing, Communications, or related field, 2+ years of experience in ASO or mobile marketing, Proven track record of optimizing mobile game titles for app stores, Strong analytical skills and excellent communication abilities..

Key responsibilities:

  • Develop and implement ASO strategies for mobile game titles
  • Conduct keyword research to identify high-traffic keywords
  • Monitor app store rankings and user reviews for improvements
  • Collaborate with the marketing team to align app store pages with branding.

OAO INFO INDIA logo
OAO INFO INDIA
11 - 50 Employees
See all jobs

Job description

Key Responsibilities:
• Develop and implement ASO strategies to improve visibility, downloads, and revenue of our mobile game titles
• Conduct keyword research and analysis to identify high-traffic and low-competition keywords for our game titles
• Optimize game titles, descriptions, and metadata to improve keyword ranking and conversion rates
• Monitor and analyze app store rankings and user reviews to identify areas of improvement and implement changes accordingly
• Collaborate with the marketing team to ensure app store pages align with our overall branding and marketing strategy
• Keep up-to-date with industry trends, best practices, and algorithm updates related to app store optimization
Requirements:
• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of experience in ASO, mobile marketing, or a related field
• Proven track record of optimizing mobile game titles for app stores with significant increases in downloads and revenue
• Experience with ASO tools and platforms such as Sensor Tower, App Annie, and Google Analytics
• Strong analytical skills and ability to use data to drive decisions
• Excellent written and verbal communication skills
• Passion for mobile gaming and keeping up-to-date with industry trends and best practices
Preferred Qualifications:
• Experience in the mobile gaming industry
• Familiarity with Apple Search Ads and Google AdWords
• Experience with A/B testing and conversion rate optimization

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Mobile MarketingAnalyticsKeyword ResearchApp Store OptimizationGoogle AnalyticsA/B TestingConversion MarketingSearch AdvertisingGoogle Ads

Other Skills

  • Collaboration
  • Communication
  • Analytical Skills
Are you interested?

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