Offer summary

Qualifications:

Bachelor's degree in marketing, advertising, or a related field., Prior experience in performance marketing or digital marketing., Proven track record of driving traffic and booking growth through digital campaigns., Strong analytical skills and proficiency in web analytics tools like Google Analytics..

Key responsibilities:

Drive traffic and booking growth through digital performance channels including display, PPC, and affiliates.

Produce daily reporting of key performance indicators (KPIs) and communicate insights to stakeholders.

Create engaging ad copy to enhance campaign conversion rates.

Monitor and optimize campaign performance based on data-driven insights.

Job description

Company Overview:

Fashion TV India is a leading fashion and lifestyle media company in India. With a strong presence in the Indian market, Fashion TV India offers a wide range of content related to fashion, lifestyle, and entertainment. The company aims to deliver high-quality and engaging content to its viewers.

Role and Responsibilities:

As a Performance Marketing Executive, your main responsibility will be to drive efficient traffic and booking growth by executing spend and campaigns across key digital performance channels including display, PPC, and affiliates.
Produce daily reporting of key performance indicators (KPIs) to identify issues and opportunities for growth. Communicate KPIs with key stakeholders, providing insights and recommendations.
Create engaging and relevant ad copy to boost campaign conversion and drive results.
Stay up-to-date with search engine and PPC industry trends and developments, ensuring campaigns are optimized for maximum effectiveness.
Monitor and administer web analytics dashboards, reports, and key reporting tools to track campaign performance. Identify and highlight key areas of importance in accordance with company goals.
Monitor and evaluate search results and search performance across the major search channels, making data-driven optimizations to improve campaign performance.

Candidate Qualifications:

A bachelor's degree in marketing, advertising, or a related field.
Prior experience in performance marketing, digital marketing, or a similar role.
Proven track record of driving traffic and booking growth through digital campaigns.
Strong analytical skills and ability to interpret data to make informed decisions.
Proficient in web analytics tools and platforms such as Google Analytics.

Required Skills: