Director of Sales and Marketing

We are Edify, one of the highest-ranked IT companies in Costa Rica and Central America.

We're a consolidated technology services consulting firm specializing in education technology. We deliver unbelievably creative and rock-solid solutions for a wide range of clients, including major corporations, startups, educational institutions, and non-profit organizations.

We help our clients design, build and run some of the most interesting ventures in the industry while promoting a warm, friendly and cooperative culture. Work and life should definitely be balanced, so we're serious about cultivating a great work environment.

The Sales and Marketing Director is responsible for driving business sales growth, increasing market share, and building long-term customer relationships. This senior leadership position combines strategic thinking, team leadership, and hands-on execution.

Roles, responsibilities and key functions: 

• Develop and implement comprehensive sales and marketing strategies aligned with Edify's vision and objectives.
• Oversee and manage the performance, development, and alignment of marketing, sales, and customer relations representatives, fostering a collaborative, results-oriented culture.
• Identify market trends, opportunities, and threats within the software consulting industry.
• Lead market research to understand customer needs and define target markets.
• Collaborate with senior management to shape and implement overall business strategies.
• Lead the recruitment, hiring, and provision of appropriate training for the development of staff under their supervision.
• Supervise the sales team, set goals, provide mentorship, and ensure achievement of targets.
• Develop and execute sales plans, including B2B sales pipelines, key account management, and customer acquisition.
• Build and nurture relationships with Edify's ideal customer profile, identifying and closing high-value opportunities.
• Negotiate contracts and pricing with clients to ensure profitable outcomes.
• Determine pricing strategy in collaboration with other departments.
• Monitor and report on sales performance metrics, identifying areas for improvement.
• Manage and nurture referral relationships and sales commissions.
• Develop a comprehensive marketing strategy, including brand management, market research, refining the value proposition, and implementing effective marketing campaigns.
• Build and manage the team, defining roles, responsibilities, and structure.
• Collaborate with the technical team to position the company’s services and solutions compellingly.
• Lead the development of marketing materials, including case studies, whitepapers, and presentations.
• Manage relationships with external agencies for website development, content creation, and advertising.
• Monitor and report on marketing performance metrics.
• Support senior management efforts to position Edify as a thought leader in the custom software development industry within the EdTech space.
• Develop and implement dynamic pricing strategies to optimize revenue, adapt to market conditions, and enhance competitive positioning.
• Work closely with clients to understand their challenges and align solutions that meet their business needs.
• Implement strategies to improve customer engagement.
• Drive customer satisfaction through effective account management and customer service.
• Implement strategies to improve customer retention and encourage recurring business.
• Provide mentorship, training, and guidance to maximize individual and team potential.
• Foster a collaborative work environment between sales, marketing, and service teams.
• Drive training programs to enhance the sales and marketing skills of the team.
• Lead recruitment, hiring, and the provision of appropriate training for the development of sales, marketing, and customer relations staff.
• Oversee the sales and marketing budget, ensuring cost-effective strategies.
• Track ROI on marketing campaigns and adjust strategies as needed to improve returns.
• Manage financial forecasting related to sales revenue and marketing expenses.
• Stay up-to-date on trends and innovations in software consulting, incorporating them into sales and marketing strategies.
• Use CRM systems, marketing automation tools, and data analytics platforms to improve decision-making and reporting.
• Leverage emerging technologies to drive sales and marketing processes in innovative ways.

• A minimum of 7 years of experience in sales and marketing within the software, IT, or consulting industries.
• Experience managing high-performance sales and marketing teams.
• Experience in B2B sales and marketing, particularly in selling complex software solutions or services.
• Previous experience in the EdTech sector is a plus.

Other skills: 

• Strong leadership and people management skills.
• Excellent communication, negotiation, and presentation skills.
• Analytical mindset with the ability to use data in decision-making.
• Knowledge of digital marketing, SEO/SEM, social media, and marketing automation tools.
• Proficiency in CRM software (e.g., HubSpot) and project management tools such as Click-Up.
• Ability to work collaboratively across departments and build strong relationships with internal and external stakeholders.

Education:  Bachelor’s degree in Business Administration, Marketing, or related fields. An MBA or equivalent degree is considered desirable.

Language: Technical and conversational English at a C1 level according to the Common European Framework of Reference for Languages (CEFR).

Benefits:

• 100% work remote from any part in Costa Rica.
• Digital Nomad.
• Monthly Internet connectivity allowance.
• Private health insurance for employees (90/10), 50% for beneficiaries (spouse and children).
• International Health Insurance.
• Marriage leave.
• Bereavement leave.
• Sick days.
• Ergonomic equipment.
• Educational assistance (courses, certifications, books).
• Life insurance for employees.
• $800 referral bonus.
• Personal support through our wellness department.
• Dental insurance.
• Optical insurance.
• Snacks and beverages if you want to work at the office.
• Free Parking.
• Meal allowance if you want to work at the office.
• Flex time
• Our Career Development Manager ensures ongoing, tailored support for each employee’s growth and career progression.

Edify is proud to be an equal-opportunity employer committed to diversity and inclusion. We encourage all candidates to apply regardless of their sex, gender identity, sexual orientation, race, color, religion, national identity, disability, age, medical condition, pregnancy, marital status, family status or any other characteristic protected by law.