Senior Direct Marketing Associate

Reliance Health’s mission is to make quality healthcare delightful, affordable, and accessible in emerging markets. From Nigeria, Egypt, Senegal and beyond, we offer comprehensive health plans tailored to both employers’ and employees’ needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities. By leveraging advanced technology, we are transforming the healthcare landscape, making it more efficient and accessible for everyone.

We are currently hiring a Senior Email Marketing Associate who will focus on attracting new customers using direct channels like events, email, referrals, influencers, and offline advertising.

This role involves planning and running campaigns, creating engaging content, and working closely with other teams to ensure everything aligns with the company’s goals. The role also includes monitoring campaign performance, reporting key insights, and continuously optimizing efforts to drive better results.

You will be Responsible For:

• Drive customer acquisition through events, email, referral programs, influencer partnerships, and offline advertising. 
• Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising. 
• Develop high-impact content aligned with business goals to support customer acquisition and engagement. 
• Collaborate with teams like sales, brand, and growth to align strategies and objectives. 
• Manage referral and influencer programs to increase brand visibility and conversions. 
• Use analytics tools to track performance and optimize campaigns. 
• Oversee events and offline marketing activities such as billboards, radio, and on-ground activations. 
• Ensure consistent messaging and content distribution across channels for maximum reach. 
• Provide actionable insights and performance updates to stakeholders. 
• Build relationships with external partners, including media agencies and influencers. 

Requirements

• Minimum of 3 years of experience in marketing, focused on customer acquisition.
• Proven success in managing campaigns across multiple channels. 
• Strong content creation and copywriting skills. 
• Experience using analytics tools to measure campaign success. 
• Ability to manage multiple projects and work collaboratively. 
• Experience with event and offline marketing.

Benefits

At Reliance Health, we prioritize our people and their well-being. Our benefits package is designed to support your success, growth, and happiness. Here’s what you’ll enjoy:

• Remote-First Environment
  Work from anywhere while staying connected to a vibrant, collaborative team.
• Competitive Salary and Benefits
  We offer a salary that’s benchmarked against the best in the industry, ensuring your expertise and impact are fully rewarded.
• Premium Health Insurance
  Comprehensive health coverage for you and your family, because your well-being comes first.
• Unlimited Leave
  Take the time you need when you need it—no limits, no questions.
• Meaningful Impact
  Play a key role in transforming customer experiences and shaping healthcare innovation.
• Collaborative Work Culture
  Join a supportive, inclusive, and team-focused environment that celebrates diversity.
• Growth Opportunities
  Access tools, mentorship, and resources to elevate your skills and career.
• Learning & Development Allowance
  We provide an allowance to support your ongoing professional growth and skill enhancement.

This is more than a job—it's a chance to grow, thrive, and make a real difference. At Reliance Health, your journey matters.