Director of Product Marketing - Humanities

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

At Great Minds, we believe that every child is capable of greatness. If you thrive in mission-driven environments, you’ll really like it here. We are seeking a Director of Product Marketing to join our team. The role is responsible for leading the go-to-market strategy for Great Minds’ Humanities portfolio which includes Wit & Wisdom, Arts & Letters and Geodes. This role is perfect for an experienced product marketing leader who is passionate and knowledgeable about reading instruction. You will lead a team of product marketers to develop go-to-market plans, create product positioning & messaging, develop marketing & sales enablement plans, and elevate market insights. An avid collaborator, you will work closely with colleagues in product management, content & editorial, sales strategy, and demand generation teams to shape our go-to-market plan. Curious & analytical, you will use data & share insights to guide strategies & refine decisions. Creative & strategic, you will balance best practices & experimentation to accelerate our momentum.

Responsibilities

Team leadership

• Lead & develop a team of product marketers responsible for developing & implementing go-to-market strategies, fostering collaboration and ensuring high-quality execution across all initiatives

• Develop and manage marketing budgets to support our strategies

Go-to-market strategy & product roadmap

• Partner with cross-functional stakeholders to translate product vision & attributes into a go-to-market strategy

• Partner with Market Research, Sales & Success to capture, synthesize & elevate voice-of-customer insights that inform the product roadmap & go-to-market strategies

• Partner with the product team on roadmap planning, feature prioritization, and go-to-market timelines for product and feature launches, and state adoptions

• Interact in the field with customers, sales reps, curriculum specialists, and others (travel approx. 20%) to keep a pulse on the market as it relates to new products, sales story and customer needs.

• Develop pricing & bundles that support a competitive pricing strategy

Positioning & Messaging

• Oversee the creation of a differentiated positioning & messaging

• Ensure messaging consistency across all customer-facing touchpoints, including marketing and sales materials

• Partner with Corporate Communications in building connected brand and thought-leadership campaigns to support product-level goals

Sales & Customer Enablement

• Develop the thought-leadership strategy for humanities portfolio

• Oversee the creation of marketing materials, including case studies, white papers and other high-value content assets

• Partner with demand generation & regional marketing teams to grow our solutions, and develop campaigns that deliver quality MQLs, and grow our pipeline

• Partner with customer marketing and success teams to develop tools and engagement strategies for current users (e.g. unboxing videos, quick launch guides, etc)

• Oversee the development of sales tools and collateral, including product overviews (print & web), competitive analyses, sampling strategy, and sales presentations

• Partner with post-sales teams to develop strategies that increase engagement and usage within the existing customer base