Director, Global Brand Marketing

How you’ll have an impact at Paula’s Choice: 

You will drive the ideation and execution of 360 marketing plans for core campaigns + new launches by working cross-functionally with teams including Product Development, Retail Marketing, Merchandising, Regulatory, Digital Marketing, PR, Social, Influencer, Global, Creative, Copy and Key Accounts.  

As a Director of Global Brand Marketing, a typical day might include a mix of the following:

• Drive the entire process of 360 marketing campaigns from concept creation through execution, ensuring timely delivery, brand consistency, and measurable results. 
• Create breakthrough campaigns that push the brand forward while maintaining the brand’s DNA. 
• Manage the development and deployment of the launch toolkits containing campaign concept + messaging, claims, content strategy, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts. 
• Work closely with Global teams to present the global strategy for all 360s and ensure cohesion and compliance with global strategy and to drive global calendar adoption. 
• Work closely with Creative, Product/Brand Marketing, Copy, Social, Influencer and all channel leads to ensure a cohesive and consistent consumer journey through the marketing funnel. 
• Be the conduit across all channels to ensure clarity and consistency of timing, messaging, assets, promotions across all channels throughout the campaign. 
• Storytell the brand point of difference. 
• Develop creative advertising strategy to align on media direction and platforms.  
• Partner with creative and retail marketing teams to drive brand concepting for visual merchandising. 
• Develop clear, thoughtful and comprehensive briefs for internal and external content team to create best-in-class assets. 
• Contribute to content creation process with clear feedback & strategic direction. 
• Create and update the Brand Marketing calendar with all campaign activations across all marketing touchpoints and channels.  
• Partner with regional and channel leads to develop a deep understanding of market and customer segment opportunities to create campaigns that drive revenue goals. 

The Details:

• Location: Our headquarters are in Seattle, WA. While we have a strong preference for local candidates, we are currently considering remote applicants based on the West Coast only to align with our team's working hours and collaboration needs.
• Hours: Pacific Time business hours, with flexibility to global time zones and extended hours as needed.
• Physical requirements: Ability to both sit for long periods of time & handle long periods of screen time 
• Travel requirements: Up to 10%

What you’ll bring to the table: 

• 10+ years marketing experience.  
• Experience working in prestige beauty, luxury or fashion industries, with a deep understanding of the skincare market.  
• Experience with Wholesale partners.
• Excellent communication, presentation and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels. 
• Demonstrated experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and strategic decisions.  

What can help you really stand out: 

• You are a consumer-obsessed integrated marketing leader who knows how to cut through the noise of a cluttered landscape.  

Approximate Salary Range Based on Experience and Location:

$170,000 - $200,000 USD/annually

#LI-NG1