User Acquisition Manager at Talent First

Location: Remote

Company: MCR Media Group

MCR Media Group is an international company specializing in online IQ tests, brain training platforms, and digital product marketing. We’re looking for a User Acquisition Manager with a proven track record in either Paid Social advertising or Google & Native Ads, to drive user acquisition and scale our digital products globally.

Key Responsibilities:

• Plan, launch, and manage user acquisition campaigns across:

  • Paid Social platforms (Facebook, TikTok, Instagram, Pinterest, Snapchat) or

  • Google Ads (Search, UAC, Display, YouTube) and Native ad networks (Taboola, Outbrain, MGID, Revcontent)

• Run A/B tests across creatives, ad formats, landing pages, and audience segments

• Collaborate with creative teams to develop engaging ad content (copy, visuals, video)

• Analyze performance metrics (CPI, CPA, ROAS, LTV) and implement data-driven optimizations

• Generate regular reports with actionable insights and strategic recommendations

• Stay up to date with trends, tools, and best practices in your respective ad platforms

• Work closely with product, analytics, and design teams to align marketing with business goals

Requirements:

• 2+ years of experience in user acquisition through:

  • Paid Social advertising (e.g., Facebook, TikTok, Instagram) or

  • Google Ads and Native platforms (e.g., Taboola, Outbrain, MGID)

• Proven ability to scale campaigns and optimize performance marketing funnels

• Strong analytical skills and familiarity with KPIs like CPI, CPA, ROAS, LTV

• Proficiency with relevant ad management platforms (e.g., Facebook Ads Manager, TikTok Ads Manager, Google Ads, native DSPs)

• Experience with A/B testing and creative/audience experimentation

• Working knowledge of Google Analytics, Google Tag Manager

• Basic design skills (e.g., Canva, Photoshop) are a plus

• English proficiency at B2 level or higher

• Self-starter with strong communication skills and the ability to thrive in a remote team

What We Offer:

• Competitive salary

• Remote-first and flexible work environment

• Access to cutting-edge tools and advertising platforms

• Autonomy, ownership, and room to grow

• A collaborative, experienced team in a fast-scaling international company