Lead Generation Specialist (ZR_23754_JOB)

Client Overview: 

Join a thriving fitness and wellness business that’s transforming lives through personal training, massage therapy, and innovative online coaching services. This dynamic company is experiencing rapid growth and is looking to scale their online coaching division to reach more clients across Australia’s most affluent markets. You’ll be working directly with a passionate business owner who values results and is committed to helping people achieve their health and fitness goals. This is an exciting opportunity to be part of a business that’s making a real difference in people’s lives while building a strong presence in the competitive wellness industry.


Job Description:

We’re seeking a results-driven Lead Generation Specialist to spearhead our client acquisition efforts and fuel the expansion of our online coaching services. In this pivotal role, you’ll be responsible for identifying and connecting with high-quality prospects in Australia’s most desirable markets, directly contributing to business growth and success. You’ll work with cutting-edge marketing automation tools and strategies to build robust lead pipelines, execute targeted SMS and email campaigns, and help scale a business that’s passionate about transforming lives through fitness and wellness. This position offers the perfect blend of strategic thinking and hands-on execution, with the opportunity to see your efforts translate directly into business growth and client success stories.


Responsibilities:

• Generate high-quality leads targeting affluent demographics (ages 18-40) in premium Australian markets including North Brisbane and North/East Sydney

• Execute strategic SMS marketing campaigns to engage prospects and drive conversions

• Support email marketing automation initiatives and campaign management

• Conduct detailed market research to identify potential clients in high-income suburbs and areas with strong median house prices

• Execute daily lead generation assignments with specific targets (such as generating 2,000 leads from targeted geographic areas)

• Collaborate with email templates and SMS prompts to maintain consistent brand messaging

• Work closely with potential future team members as the marketing department expands

• Provide detailed reporting on lead generation metrics and campaign performance

• Minimum 2-3 years of proven lead generation experience with demonstrable results

• Strong knowledge of lead generation tools, software platforms, and automation systems

• Deep understanding of Australian geographic markets, demographics, and consumer behavior

• Ability to work effectively during Australian business hours (10am-2pm AEST)

• Experience with SMS marketing platforms and campaign management

• Solid foundation in email marketing principles and best practices

• Excellent research skills and attention to detail for precise demographic targeting

• Self-motivated with ability to work independently while meeting specific daily and weekly targets

• Strong communication skills and ability to follow detailed targeting criteria and brand guidelines

• Permanent work from home

• Immediate hiring

• Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

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