Director, Thought Leader Engagement

The Company:
It’s not often you get the chance to make a real impact on the lives of others, while expanding your own possibilities. You’ll find that rare opportunity at PharmaEssentia. Join us, and let’s transform lives, together.
PharmaEssentia Corporation is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking.
Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taiwan Stock Exchange (TWSE: 6446) and are expanding our global presence with operations in the U.S., Japan, Singapore, South Korea, and China, along with a world-class biologics production facility in Taichung.

Position Overview: 
The Director, Thought Leader Engagement is responsible for leading the Thought Leader Liaison team and identifying, cultivating, and managing relationships with key HCP partners and influential individuals within Hematology/Oncology, reporting to the Head of Marketing.  This employee will have strong rare disease/hematology/oncology experience and an enterprising spirit.  They will be responsible for serving as a strategic and tactical partner on the Marketing team. As a player/coach, this role will drive the strategic engagement of key customers including Key Opinion Leaders (KOLs) and Community based Hematologist/Oncologists in the US. They will lead the strategic planning, development, and execution of thought leader engagement. They will gather insights to shape brand strategy and will build tools to support implementation of strategy, including peer-to-peer engagement.

Key Responsibilities of a TLE:

• KOL Identification and Recruitment:
  • Develop and implement strategy for the TLL team
  • Research and identify relevant Key Opinion Leaders within the target market based on their audience reach, credibility, and alignment with brand values. 
  • Develop criteria for selecting KOLs and conduct thorough evaluations to ensure suitability for collaborations. 
  • Initiate contact with potential KOLs and pitch partnership opportunities. 
• Relationship Building and Management:
  • Establish strong, authentic relationships with KOLs through regular communication and engagement. 
  • Understand KOLs' specific needs, interests, and audience demographics to tailor collaboration strategies. 
  • Provide KOLs with necessary information, demo samples, or materials to facilitate effective content evaluation and/or creation. 
  • Collaborate with Sales to fortify HCP relationship with PharmaEssentia
• Commercial Insight Gathering
  • Lead and direct insight gathering among opinion leaders including one-on-one engagements, small group meetings, national and regional advisory boards and steering committees to gather actionable information, coordinating with other functions.
  • Monitor the competitive landscape, treatment protocols and other market trends, report findings to marketing, provide actionable recommendations and pull through tactical initiatives
• Collaboration Across Marketing Team to:
  • Primary point of contact for the Marketing team and organization for Thought Leader Engagement
  • Provide strategic and tactical input for brand planning, resource allocation and other Marketing long-term planning discussions
  • Support and manage commercial advisory boards / steering committees
  • Develop targeted P2P marketing material/messaging aligned with brand objectives
  • Review P2P content to ensure alignment with brand guidelines and messaging
  • Provide input for Speaker Bureau development, training, etc.
  • Manage KOLs for internal meetings and external events
• Performance Measurement and Reporting:
  • Track key performance indicators (KPIs) such as reach, engagement, conversions, and brand mentions across P2P campaigns. 
    • Monitor campaign progress and adjust as needed to optimize results. 
  • Analyze campaign data to identify successes and areas for improvement, generate comprehensive reports for stakeholders. 
  • Manage Thought Leader Engagement budget to optimize results

Education and experience requirements:

• BS/BA or equivalent required preferably in Marketing, Science, Business Administration or other similar degree; an MBA or other advanced degree preferred.
• Minimum 10+ years pharmaceutical sales and/or marketing experience.
• Hematology/Oncology experience is required
• Prior supervisory experience.
• Strong scientific acumen and business acumen, with the ability to use knowledge of the industry and marketplace to formulate strategies that identify long-term benefits for our customers.
• Excellent communication and interpersonal skills to build relationships with KOLs
• Analytical skills to evaluate campaign performance and identify trends
• Creative thinking to develop engaging P2P collaboration concepts
• Knowledge of industry trends and target audience demographics
• Team player with the ability to work independently.
• Leads through influence and with impact across teams.
• Self-starter. Takes initiative and works independently to successfully work in a fast-paced environment with multiple demands.
• Strong strategic and tactical planning, project management, communication, and organization skills.
• Understanding of compliance environment in pharmaceutical promotions.
• Flexibility to travel 50-70% of the time, including evenings and weekends
• Must live within assigned geography, near a major airport

Benefits of working with our team:
PharmaEssentia USA strives every day to improve the lives of patients as well as our employees. As a valued member of PharmaEssentia USA, you will enjoy the following benefits:

• Comprehensive medical coverage
• Dental and vision coverage
• Generous paid time-off
• 401(k) retirement plan with competitive company match
• Medical & Dependent Care Flexible Spending Account
• Up to $150 monthly cell phone reimbursement
• Employee Assistance Program
• Free parking

At PharmaEssentia USA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia USA believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.  PharmaEssentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any PharmaEssentia employees. PharmaEssentia is not responsible for any fees related to unsolicited resumes from staffing agencies.

 

At PharmaEssentia, our goal is to treat as many people with cancer as possible. That means challenging the status quo with better science that leads to better lives. By joining our team, you will not only expand your own possibilities, but you will contribute to expanding options for people with cancer.

https://us.pharmaessentia.com/careers/