Data Analyst, Advertising

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.

We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our 'Best' series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future:

U.S. News empowers everyone to thrive. We are hiring a Senior Data Analyst to help empower stakeholders and business units with clear data visualizations and actionable takeaways.

This hands-on role is ideal for someone with strong analytical skills and a strong understanding of the marketing landscape to distill insights from disparate data sets and uncover revenue-generating opportunities. The successful candidate will be exposed to many parts of the business, including product, marketing, software development and sales. You will directly contribute to top-line revenue growth within the robust and multi-dimensional advertising business at U.S. News.

Are you up to the challenge?

• Build and maintain data visualization suites surfacing advertising revenue for internal teams and stakeholders
• Oversee project management of new initiatives with advertising partners
• Lead end-to-end integration of new ad tech partners
• Analyze reporting & develop yield-driving insights across partners, wrappers and environments
• Execute on cutting-edge monetization opportunities surfaced by ad tech partners including Amazon, Microsoft, Google and The Trade Desk.
• Coordinate with stakeholders to facilitate troubleshooting integrations, launching new ad products and testing ad stack configurations
• Present new business opportunities based on analysis of performance data
• Leverage data unification tools to supply actionable insights with regard to industry trends
• Conduct periodic training sessions to keep internal teams up-to-date on the digital advertising landscape
  
  
  

You should definitely have:

• Three years to five years of experience in the digital advertising industry
• Bachelor of Science or a Bachelor of Arts preferred; equivalent experience accepted
• Working knowledge of Google Ad Manager and analytics tools such as Looker Studio, Google Analytics, and Supermetrics
• Experience working with ad tech platforms including SSPs, DSPs and DMPs
• Intermediate to advanced working knowledge of Microsoft Excel
• Ability to analyze data and present a clear & compelling action plan based on your findings
• Experience managing first-party audience data, including identifying new first-party data sources and audience segmentation opportunities
• Effective time management skills - ability to juggle multiple tasks and prioritize to meet necessary deadlines
• Exceptional troubleshooting, A/B testing and problem-solving abilities
• Knowledge and awareness of current programmatic and digital ad technology trends; remain up to speed on new in-platform betas and testing opportunities
• Understanding of ad tagging and site taxonomy
  
  
  

Preferred qualifications:

• Fluency with SQL and ability to write queries and join siloed data sets
• Familiarity with programming languages such as javascript, CSS and HTML
• Knowledge of oRTB protocol
• Understanding of common web data structures such as JSON
• Experience with system integrations, data ingestion & ETL
  
  
  

What it’s like to work with us:

Talent is our best asset!

We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

• Entrepreneurial, mission-driven culture with core values of quality and integrity
• Focus on fostering personal and professional growth
• Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
• Collaborative Work Environment : Fun, diverse, inclusive and ambitious co-workers
  
  
  

Other Job Info:

• Candidates are encouraged to submit a cover letter.
• These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
• U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
• The anticipated base salary for this position is $60,000 to $85,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.