Deputy Director, Operations, Internal and External Communications Lead – Gotham Health

Marketing Statement

NYC Health + Hospitals/Gotham Health is one of the largest Federally Qualified Health Center (FQHC) in the country, providing coordinated world-class primary and specialty care with dignity and respect for all New Yorkers, without exception. At Gotham Health, we practice a person-centered caring culture that values delivering compassionate, quality healthcare in partnership with our patients, community organizations, and staff. Gotham Health is focused on high-quality, affordable care to everyone regardless of ability to pay or immigration status. Gotham Health serves the community through a two-pronged approach: providing treatment to those who need it while at the same time emphasizing prevention. We strive to deliver services in a way that maximizes each patient's opportunity to achieve successful health outcomes, we believe in every person's right to participate in their care plans, we facilitate partnerships with other community resources to meet the needs of our patients beyond healthcare, and we celebrate and recognize the compassionate care of our committed staff. Join our team if you want to be part of our Gotham Health Family, a person-centered, fully integrated, and innovative ambulatory care network that enables all New Yorkers to live their healthiest lives.

Job Description

PURPOSE OF POSITION

• The Internal and External Communication lead supports the execution, delivery and activation of internal and external communications plans and assets using different channels and vehicles, including newsletters, collateral, digital communication, press, intranet content, emails, videos, town halls and presentations
  
  

SUMMARY OF DUTIES AND RESPONSIBILITIES

• Leverage expertise in brand communications to deliver best-in-class communications and PR campaigns and initiatives.
• Collaborate closely with editorial leadership on wider narrative positioning and business strategy.
• With a clear point of view, execute advanced strategies and tactics with measurable results to build both consumer and industry awareness.
• Manage brand crisis communications strategies and responses.
• Partner with all service lines integral to grow new patient volume
• Cultivate top-tier media relationships to secure opportunities for key editorial and business priorities.
• Lead and manage the writing, editing, and proofreading for a range of employee communications, newsletters, and informational materials for internal distribution.
• Regularly assess and publish content on communication vehicles (Intranet, newsletters, email, social media, etc.), to ensure on-time, accurate delivery, and availability of fresh, updated content.
• Contribute to the planning, delivery, and measurement of internal and external communication plans to help support the execution of company strategies and increase employee engagement.
• Analyze distribution metrics to measure communication effectiveness.
• Coordinate distribution and tracking of communications to build appropriate audience profiles and lists and ensures timely delivery and follow-up.
• Assist with development and distribution of surveys and the solicitation of feedback from employees to help in measuring employee satisfaction and engagement and evaluating the results of communications plans, campaigns, and strategies.
• Provide recommendations to improve internal and external communications by tracking consumer and employee understanding and retention, and summarizing consumer and employee satisfaction surveys.
• Coordinate production and distribution of materials.
• Help with implementing high impact programs that raise brand awareness and help to build/maintain relationships consumers and patients
• Support sites and leadership team with a range of cross-functional projects
• Determine measurement and effectiveness for internal and external communications strategies
• Role is onsite
• Occasional evening and weekend work may be required
• Proficient in crisis communications that includes planning and reputation management
• Perform related work as required
  
  

Analytics and Planning

• Display marketing curiosity and a willingness to push your own thinking and the facilities work in new directions
• Demonstrate an ability to develop a range of alternatives for assigned projects
• Identify key elements of an issue, problem or data set and be able to highlight general opportunities and implications
• Make decisions that reflect “layers” of thought – balancing enthusiasm, insight, caution, discretion
• Measure campaign success by tracking engagement, reach, and ROI
• Create campaigns that are localized and multilingual
  
  

Minimum Qualifications

• A Baccalaureate Degree from an accredited college in Business Administration, Management, Public Administration, Marketing or an approved related discipline; and,
• Four years of responsible public relations experience involving the press and communications media, employee communications, community affairs, educational affairs, public information, corporate and business affairs, governmental and legislative affairs; or,
• A satisfactory equivalent.
  
  

Department Preferences

CERTIFICATION(S)/LICENSE(S):

QUALIFICATIONS FOR THE JOB:

EDUCATIONAL LEVEL:

Bachelor of Arts

KNOWLEDGEABLE IN:

Journalism or Communication Preferred

Proficient in technical and creative writing

KNOWLEDGEABLE IN:

Proficient in technical and creative writing

COMPUTER PROGRAMS/SOFTWARE OPERATED

• Basic proficiency with Excel, PowerPoint, and Microsoft Word
  
  

YEARS OF EXPERIENCE:

3 years of experience

How To Apply

If you wish to apply for this position, please apply online by clicking the "Apply Now" button

NYC Health and Hospitals offers a competitive benefits package that includes:

• Comprehensive Health Benefits for employees hired to work 20+ hrs. per week
• Retirement Savings and Pension Plans
• Loan Forgiveness Programs for eligible employees
• Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts
• College tuition discounts and professional development opportunities
• Multiple employee discounts programs