Meta Ads Specialist

We’re looking for a creative and analytical Meta Ads Specialist to join our client’s dynamic digital marketing team. In this role, you’ll be at the forefront of social media advertising, crafting and executing cutting-edge campaigns across Meta platforms (Facebook, Instagram). This position offers a unique blend of creativity and data analysis, allowing you to design engaging ad content while diving deep into performance metrics to optimize campaign results. You’ll have the opportunity to work with a diverse portfolio of clients, each presenting unique challenges and opportunities in the ever-evolving world of social media marketing. If you’re passionate about social media trends, have a knack for creating compelling content, and love using data to drive marketing decisions, this role is perfect for you. Join a team that values innovation, collaboration, and continuous learning in the fast-paced world of digital advertising.

• Spearhead the creation and management of innovative advertising campaigns across Meta platforms, focusing on driving engagement, conversions, and ROI for our diverse client base
  
• Develop and implement sophisticated audience targeting strategies, leveraging Meta’s advanced targeting options to reach the right users at the right time
  
• Design and conduct comprehensive A/B testing on ad creatives, continuously refining our approach to maximize campaign performance
  
• Utilize advanced analytics tools to monitor and analyze campaign metrics, providing data-driven insights to optimize performance and drive continuous improvement
  
• Stay at the forefront of Meta’s platform changes and new features, ensuring our strategies leverage the latest tools and best practices in social media advertising
  
• Collaborate closely with internal teams to align Meta advertising strategies with overall marketing goals and client objectives
  
• Manage multiple client accounts and campaigns simultaneously, ensuring each receives personalized attention and achieves optimal results
  
• Prepare and present detailed performance reports, offering actionable insights and recommendations to clients and team members
  
• Research and implement emerging trends in social media advertising, driving innovation in our digital marketing approaches
  
• Work closely with creative teams to develop visually stunning and engaging ad content that resonates with target audiences
  

• Proven experience in Meta (Facebook) advertising, demonstrating a track record of successful campaign management and optimization
  
• Strong understanding of social media marketing principles and best practices across various industries
  
• Proficiency in Meta Ads Manager and related tools, with the ability to navigate complex campaign structures and settings
  
• Analytical mindset with a focus on data-driven decision making, capable of interpreting complex metrics and translating them into actionable strategies
  
• Excellent communication skills in English, both written and verbal, with the ability to explain campaign performance and strategies to clients and team members
  
• Creative thinking skills with an eye for design and compelling ad copy that drives user engagement
  
• Demonstrated ability to work independently and thrive in a remote setting, showcasing excellent time management and self-motivation
  
• Up-to-date knowledge of social media trends, consumer behavior, and digital marketing best practices
  
• Experience in managing multiple client accounts and balancing diverse project demands simultaneously
  
• Strong problem-solving skills and the ability to think creatively to overcome advertising challenges in a competitive digital landscape
  
• Familiarity with other digital marketing channels (such as Google Ads, SEO) and how they integrate with social media advertising is a plus
  
• Ability to adapt quickly to platform changes and new features, with a passion for continuous learning and improvement
  
• Experience with social media management tools and analytics platforms beyond Meta’s native tools would be advantageous
  
• Proven experience in Meta (Facebook) advertising, demonstrating a track record of successful campaign management and optimization
  
• Portfolio of sample works