Social Media Specialist (Remote)

Trusted Service, Dedicated Team, Come & Join Us!

MEI Rigging & Crating has grown into one of the largest providers of rigging, machinery moving, millwrighting, mechanical installation, industrial storage, crating and export packing services in the U.S. 

Our dedication to precision, safety and exceptional customer service remains strong.  We believe our people are our best asset, and we are committed to them by providing opportunities for training, development, growth, and enrichment.  

Social Media Specialist:

The position will have an external marketing focus and lead MEI’s social media strategy. Will execute day-to-day management of MEI affiliated brands social media platforms. As a key member of the Marketing department, the Social Media Specialist will collaborate with marketing and recruitment team members and sales professionals across MEI to support company-wide and local initiatives, events, and recruitment efforts. This role will grow our social media following and provides valuable insights through analytics and performance tracking.

What You Will Do:

• Create robust social media strategies across key platforms (LinkedIn, Instagram, Facebook, Twitter, and YouTube) that enhances brand awareness and drives engagement. Implement strategic and lead-generating campaigns across social platforms.
• Write engaging and innovative content for social medial posts and across known and popular digital platforms. 
• Strategize building our brand, expanding our reach, and implementing social media growth concepts from idea to content launch. 
• Monitor and analyze campaign performance metrics; provide actionable insights and information and make recommendations to enhance engagement and return on investment. 
• Monitor systems daily and promptly reply to messages, comments, and interactions from internal and external customers.
• Stay current or ahead of digital marketing trends; participates in strategic planning; works toward brand consistency. 
• Keep a current monthly social media calendar to foster timely content scheduling and relevant posting(s) that may be date or event specific. Frequent interaction with other departments (Sales, HR, safety, project managers, etc.) to determine upcoming promotions or events. 
• May travel domestically, including overnight, to highlight MEI sponsored events, job fairs, ribbon cutting, or for regional office marketing campaign requests.
• Perform regular and predictable work remotely and perform work during scheduled and/or agreed upon times.
• Assist in other duties as necessary or directed.

What You Need to Succeed:

• Bachelor’s degree in marketing, communications, or advertising preferred; a combination of education and related experience will be considered. 
• Three (3) to five (5) years of experience in social media / digital marketing. 
• A creative storyteller, content writer, data-driven marketer, and passionate about cultivating meaningful connections with our audience. 
• Proficient with Google applications, Meta Business Suite, LinkedIn Campaign Manager, social media platforms, and experience with paid social media advertising. 
• Excellent knowledge of the English language, including the meaning of words and correct grammatical use. Superior spelling acuity necessary. 
• Creative thinking and action-provoking content writing skills necessary; able to tailor content to audience, particularly for blue-collar level understanding.
• Experienced with editing video content, animation, graphic design, and photography / utilizing a digital camera helpful.
• Good software applications experience that includes HubSpot, Canva, SalesForce, MS Excel, and AI tools (ChatGPT) or the ability to learn new software quickly. Proficient with using a Windows-based operating system.
• A creative online ‘influencer’ who seeks new and unique ways to build MEI brand awareness and foster positive digital information. 
• Work successfully in a fast-paced environment supporting multiple brands, varying timelines, and across U.S. time zones.
• Is self-directed and self-motivated. Able to manage time efficiently and prioritize projects. 
• Ability to interact, collaborate, and build good working relationships across all levels of staff and a diversity of backgrounds; display a customer-focused mindset.

Preference will be given to applications which provide link(s) and/or upload sample work.