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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
The Client Success Manager, Automotive position will serve as primary campaign execution lead for our clients and will own digital campaign results. Individuals in this role will possess strong digital product expertise to effectively deliver marketing solutions to best suit our clients’ business needs and maximize their return on investment. This role must understand client objectives and digital marketing programs to devise appropriate strategies and campaign implementation plans. They will be responsible for the ongoing management of the marketing plans and accountability for post-sale campaign execution in collaboration with backend support resources and ad operations teams, focused on delivering to client objectives. Key success measures for this role will be client satisfaction, client revenue and account retention.
Position Requirements
Strong knowledge of digital marketing solutions, including but not limited to SEM, Social, Display, Email, and SEO. Ability to effectively manage day-to-day campaign performance and optimization, assess campaign trends, review and interpret analytics, develop comprehensive reporting, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our clients’ marketing needs.
Position Responsibilities
- Fulfillment of all digital advertising product orders for your assigned accounts
- Hands on management and optimization of PPC search campaigns through our proprietary platform and search publishers
- Proactive monitoring and optimization of all campaigns with direct communication with our product delivery teams
- Lead creative development process in collaboration with client success, sales and design teams to ensure messaging will achieve client marketing objectives;
- Drive campaign ROI and suggest new solutions to assist the sales team in growing accounts;
- Proactively manage relationships with key internal and external vendors to ensure deliverables meet agreed upon specifications, deadlines and standards;
- Troubleshoot and resolve performance issues using best practices and support resources
- Assist with the management of client expectations, and communication of performance metrics;
- Develop account specific value story by leveraging insights across all platforms into a cohesive campaign performance report
Key Skills
- Demonstrated knowledge and expertise in digital marketing solutions, key technologies and systems to manage marketing campaigns
- Ability to quickly master business process, marketing and technology concepts
- Knowledge of ad management, billing and workflow management and
- Proficiency in analytics platforms
- Ability to effectively present findings to client to drive satisfaction and client revenue and account retention
- Strong technical and analytical skills to assess and routinely improve marketing campaigns over their lifecycle
- Ability to effectively motivate and collaborate with virtual teams
- Strong verbal and written communication skills
- Proficiency in customer relationship management
- Excellent listening skills
Key Competencies
- Organization
- Analytical Thinking
- Collaboration
- Customer Focus
- Conflict Management
About You
- Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
- 2+ years hands-on experience managing online/digital advertising campaigns, especially Google Ads
- 2+ years of client service/account management experience.
#LOCALiQ
The annualized base salary for this role will range between $43,000and $65,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
