Senior Marketing Specialist

This is a remote position.

Role: Senior Marketing Specialist

Part-Time: 20 hours per week

Schedule: Monday to Friday, 10am to 2pm, Mountain Time 

Job Summary

The Senior Marketing Specialist will play a crucial role in driving the company's online engagement, managing social media, creating content, and executing marketing strategies. This is a creative, hands-on role for an experienced marketer who can work independently to establish our marketing infrastructure while also collaborating with our leadership team. The goal is to increase brand trust, improve social media engagement, and support our loan officers with personalized marketing solutions


Responsibilities

Content and Social Media Management

• Build and manage company's social media presence (e.g., Facebook, Instagram).
  

• Develop and execute a consistent content calendar with at least two engaging posts per week.
  

• Create high-quality video and visual content that resonates with our target audience, showcasing the company’s expertise and understanding of customer pain points.
  

• Respond to and engage with followers daily to grow trust and boost conversions.
  

Team Support

• Work directly with loan officers to fulfill specific marketing requests, such as creating open house flyers, custom Facebook/LinkedIn posts, and co-branded materials.
  

• Act as a resource for loan officers, helping them develop personalized content to engage their audiences.
  

• Collaborate with the leadership team to brainstorm and deliver impactful marketing ideas.
  

Marketing Strategy and Tools

• Collaborate with the Business Operations Manager to build and optimize marketing processes using tools like Monday.com, BI dashboards, and Zapier.
  

• Manage and execute monthly email marketing campaigns, including segmented user journeys and auto-responders.
  

• Evaluate and recommend improvements to the existing tech stack (e.g., Bonzo CRM) and implement new tools as needed.
  

Collaboration and Communication

• Regularly communicate with loan officers, the CEO, and the Business Operations Manager to gather input and provide updates on campaigns.
  

• Present strategies and content plans to the CEO for approval before execution.
  

• Attend virtual meetings with the camera on, fostering a strong remote team culture.
  

Requirements

• Minimum 5 years in marketing, with a focus on content creation, social media management, and email marketing.
  

• Demonstrated success in building brand trust and growing online engagement.
  

• Experience collaborating with sales teams and fulfilling custom marketing requests.
  

• Preferred but not required: Experience in financial services or U.S.-focused markets.
  

• Proficiency in social media management tools (e.g., Hootsuite, Buffer).
  

• Advanced video editing skills (e.g., Adobe Premiere, Canva, or similar).
  

• Familiarity with CRMs and email marketing platforms (e.g., Bonzo, Mailchimp).
  

• Ability to work with data and collaborate on performance tracking using BI dashboards.
  

• Highly independent, proactive thinker who can take ownership of tasks with minimal guidance.
  

• Kind, approachable, and collaborative, with excellent communication skills.
  

• Flexible and adaptable to changing priorities.
  

• Organized and detail-oriented, capable of managing multiple projects effectively.