Marketing Analytics Specialist (Remote)

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For more information about our benefits, see below!

We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

The purpose of this role is to leverage data to optimize marketing strategies, improve customer acquisition, and enhance user experience. This role will collaborate with cross-functional teams to analyze marketing performance, provide actionable insights, and drive ROI. 

Key Responsibilities

Data Analysis and Insights:

• Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs 

• Support development and implementation of data-driven marketing strategies to achieve business objectives. 

• Support A/B tests and other experiments to optimize marketing campaigns and website performance.

• Develop Learning plans that allow for systemic improvement in website performance.

Dashboarding and Reporting:

• Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders.

• Develop comprehensive reports on marketing performance and ROI.

• Ability to tell a story through the analysis of data

Collaboration and Communication:

• Collaborate with marketing teams to align on data requirements and insights.

• Partner with technology and product teams to ensure data accuracy and accessibility.

• Communicate complex data insights to both technical and non-technical audiences.

• Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns.

Key Performance Indicators:

• Actual vs Projected Sessions

• Actual vs Projected Conversion rates

• Explanation of variance in performance due to marketing 

Required Skills and Experience:

• 5+ years of analytics experience

• 2+ years of digital analytics

• Proficiency in data analysis tools (e.g., SQL, Python, R)

• Experience with data visualization tools (e.g., Power BI, Tableau)

• Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)

• Experience with web analytics tools (e.g., Google Analytics)

• Strong problem-solving and critical thinking skills

• Excellent communication and presentation skills

• Ability to work independently and collaboratively

Preferred Qualifications:

• Experience with statistical modeling techniques

• Knowledge of data warehousing and ETL processes

• Experience with machine learning and AI

Formal Education, Qualifications or Training:

• Bachelor's degree in  Marketing Analytics, Data Analysis  or a quantitative discipline, or similar experience

• Background in data science helpful but not required

• Certification in  SQL/Python and/or R a plus

By joining our team, you will have the opportunity to:

• Work with a talented team of data analysts and marketers

• Make a significant impact on the business

• Continuously learn and grow your skills

Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

Click here to read more about our Total Rewards Program which includes: 

Professional and Personal Growth

• Multiple avenues to grow your career 

• Training and development programs available

• Tuition Reimbursement benefits (for FT Colleagues)

Health and Wellness

• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1

• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more

Savings and Retirement

• 401(k) retirement plan with company-matching contributions 

Work-Life Balance

• Vacation days & sick days

• Company-paid holidays & floating holidays

• A company mindset that prioritizes health, safety, and flexibility

We are looking for individuals who want to make a difference where our customers live and work.  Is that you?
 

This company is a Drug Free workplace.

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