Position Summary:
Apellis is seeking a passionate and talented marketer for the role of Product Manager US GA ECP Marketing. It is an outstanding opportunity to make a significant impact for eyecare professionals (ECP) and their patients. This person will be deeply engaged with cross-functional partners, fostering collaboration and accountability and will report to the Associate Director, ECP Marketing.
Key Responsibilities Include:
- Lead the development of personal and non-personal tactics through development of content, design, submission, review, and approval process. Inclusive of ongoing updates and refinement of sales force resources, digital media resources, congress resources, etc.
- Contribute to the development and execution of initiatives that span across ECP channels including building and managing tactical plans and omnichannel frameworks to support go-to-market activities.
- Execute on ECP-facing initiatives in partnership with training and sales. Support NSM and POA strategy and execution.
- Support ECP non-promotional tactics including websites, SEM, banner ads, print, social media, videos and 3rd party programs.
- Execute on the vision and plan for congress presence. Assist in event logistics including contracting, booth design and execution, booth staff, collateral, promotional items, lead generation, etc.
- Define and clarify congress needs and objectives with the brand lead and work to establish and drive congress expectations.
- Manage vendors and oversee portals for congress and field collateral.
- Partner with ECP Brand Lead to efficiently and thoughtfully adhere to set budgets.
- Help define and execute the vision and plan for US Marketing. Play a key role in driving US Brand Planning.
- Build and nurture strong, positive relationships with key cross-functional partners, including the field sales teams, reimbursement, medical affairs, business intelligence and other marketing team members. Leverage those partnerships to uncover insights that can help guide marketing execution and ensure partner execution is in line with strategy/plan.
- Manage agency partners and other vendors to ensure execution towards objectives.
- Work closely with regulatory, legal, and compliance to build policies and procedures related to ECP marketing. Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with Apellis corporate compliance guidelines.
Education, Registration & Certification:
- Bachelor's degree required
- MBA or other advanced degree is a plus
Experience:
- 3+ years of biotech/pharma marketing experience
- Experience in US launches and rare diseases is preferred
- Experience in sales or customer-facing roles is a plus
Skills, Knowledge & Abilities:
- Passion for understanding and championing the needs of people treating serious diseases, translating them into market-moving insights
- Strong technical marketing skills - depth in both personal and multi-channel marketing
- Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
- Commitment to collaboration and engagement, with a history of success leading in a matrix environment and with agency partners
- An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but well-reasoned solutions to business challenges
- Demonstrated integrity on the job, including an understanding of relevant rules and regulations
- Strong communication skills with the ability to influence across functions and varying levels of the organization
- Open to remote, east-coast based candidates; must be willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., occasional weekends and evenings)
Benefits and Perks:
Apellis offers a comprehensive benefits package, including a 401(k) plan with company match, inclusive family building benefits, flexible time off, summer and winter shutdowns, paid family leave, disability and life insurance, and more! Visit to learn more.
Company Background:
Apellis Pharmaceuticals, Inc. is a global biopharmaceutical company that combines courageous science and compassion to develop life-changing therapies for some of the most challenging diseases patients face. We ushered in the first new class of complement medicine in 15 years and now have two approved medicines targeting C3. These include the first and only therapy for geographic atrophy, a leading cause of blindness around the world. With nearly a dozen clinical and pre-clinical programs underway, we believe we have only begun to unlock the potential of targeting C3 across many serious diseases.
For more information, please visit http://apellis.com or follow us on Twitter and LinkedIn
EEO Statement:
Apellis is an equal opportunity employer and complies with all applicable federal, state and local fair employment practices laws. Apellis strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy), gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, marital status, AIDS/HIV status, smoker/nonsmoker, and occupational pneumoconiosis or any other characteristic protected under applicable federal, state or local law.
For San Francisco postings: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
