Digital Marketing Specialist - Social Media Manager

This is a remote position.

Schedule:

• Flexible schedule during Gympie, AU hours; 20 hours/week 
  

Client Timezone: Australia

Client Overview

Join a thriving wellness center that’s revolutionizing health and fitness! This established business offers a diverse range of services, from cutting-edge Pilates and yoga classes to innovative treatments like fat freezing. As they expand their digital presence, they’re seeking a talented professional to take their online marketing to the next level. This is your chance to make a real impact in the wellness industry and help people transform their lives!

Are you passionate about creating engaging social media content and driving successful digital marketing campaigns? We’re looking for a dynamic Social Media Manager / Digital Marketing Specialist to join our growing team. In this role, you’ll have the exciting opportunity to manage multiple social platforms, create compelling content, and run targeted ad campaigns for a diverse range of wellness services. From promoting invigorating Pilates classes to innovative fat-freezing treatments, you’ll play a crucial part in expanding our online presence and attracting new clients through strategic digital marketing efforts. If you’re creative, data-driven, and excited about the wellness industry, this could be the perfect opportunity for you to showcase your skills and grow your career!

Responsibilities

• Craft and curate engaging content for various social media platforms, including Facebook and Instagram, that resonates with our wellness-focused audience
  
• Develop and implement innovative social media marketing strategies to increase brand awareness and engagement
  
• Create, manage, and optimize Facebook and Google ad campaigns to drive client acquisition and promote our diverse range of services
  
• Share content on local community platforms to boost our visibility and connect with potential clients in our area
  
• Design and maintain a consistent posting schedule to keep our followers engaged and informed about our offerings
  
• Grow and manage our social media following across all platforms, fostering a vibrant online community
  
• Produce creative content that effectively promotes our various services, including Pilates, yoga, meditation, and specialized treatments like fat freezing
  
• Monitor social media trends and algorithm changes, adapting our strategy to stay ahead of the curve
  
• Collaborate closely with the business owner to align marketing efforts with overall business goals and objectives
  
• Analyze and report on the performance of social media and advertising campaigns, using data to drive continuous improvement
  

Requirements

• Proven experience in social media management and digital marketing, preferably in the wellness or fitness industry (APPLICANTS MUST SUBMIT PORTFOLIOS)
  
• Demonstrated proficiency in creating and managing engaging social media content across multiple platforms
  
• Hands-on experience with Facebook and Google Ads, including campaign setup, optimization, and performance analysis
  
• Strong understanding of social media best practices, trends, and platform-specific nuances
  
• Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences
  
• Creative mindset with a keen eye for visually appealing content that aligns with brand aesthetics
  
• Analytical skills to interpret data and use insights to inform marketing strategies
  
• Ability to work independently, manage time effectively, and juggle multiple projects in a fast-paced environment
  
• Familiarity with the wellness and fitness industry is a significant plus
  
• Proficiency in social media management tools and basic graphic design software
  
• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience)
  
• Flexibility to adapt to changing priorities and willingness to learn about new wellness trends and treatments
  

Benefits

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job