Marketing Analyst, Engagement & Retention

What is this role about?

Your main responsibilities will be:

• Analyze the performance of lifecycle and retention campaigns, providing actionable insights to enhance customer engagement and retention strategies.
• Track key KPIs, such as returning applications, lifecycle engagement rates, and top funnel completion rates, and recommend strategies to improve performance.
• Use SQL, Python, Tableau and Excel to query and manipulate data, exploring customer behavior across different segments to uncover patterns and opportunities.
• Collaborate with the analytics team to maintain and improve data pipelines supporting lifecycle and retention campaigns, leveraging dbt, SQL and Python.
• Design, analyze, and interpret A/B tests to evaluate the impact of campaigns and new initiatives, ensuring data-driven decision-making.
• Create clear, compelling visualizations in Tableau to present campaign performance and insights to stakeholders.
• Develop and maintain dashboards that monitor the effectiveness of engagement and retention efforts in real-time.
• Work closely with the Engagement & Retention team to align insights with strategic objectives, ensuring data informs decisions on lifecycle journeys and customer communications.
• Support cross-functional initiatives by sharing insights with product, marketing, and data teams to improve customer experiences.
• Contribute to the development of analytical best practices for lifecycle marketing, improving how data is leveraged for engagement.

What would ensure success in this role?

• Minimum 3 years of experience in marketing analytics, with a proven track record of delivering actionable insights for retention and engagement strategies.
• Proficiency in Tableau for data visualization and reporting.
• Strong SQL skills for querying and manipulating large datasets.
• Knowledge of Python and dbt is a plus but not mandatory.
• Strong analytical skills to explore customer data, extract meaningful insights, and
  identify opportunities for improvement.
• Excellent communication and project management skills, with the ability to collaborate
  effectively across teams and present insights to stakeholders.
  

What can you expect at Bondora? 

• Contribute to Bondora’s ambitious goal of reaching 1BN in revenue. Your skills and efforts will directly impact our growth trajectory and shape the future of our company.
• Our employees deserve the best. We recognize our people with a competitive salary and a generous benefits package (5 weeks of vacation, private healthcare compensation, hobby grant, mental healthcare support, share options, and much more!)
• We provide an environment that encourages your personal and professional growth. As we constantly evolve and innovate, you’ll have endless opportunities to expand your skills and skyrocket your career.

The next steps

If you have the guts, ideas, and a team vision, apply now! 

Our hiring process: 

• Assessments: Complete our personality and logic assessments to showcase your strengths. 
• Meet Betti, our Recruiter: Your first interview with Betti will give you a chance to share your experiences and aspirations. 
• Engage with Markus, our Head of Analytics and Niv, our Senior Marketing Analyst: Impress them with your passion and insights. 
• Put your skills to the test: Tackle a home task related to the role responsibilities. 
• Collaborate with Kristjan, our Head of Engagement and Retention and Markus, and Niv again: Discuss your home task with them, showcasing your expertise. 
• Last meeting with our Chief Marketing Officer Mario at our headquarters in Tallinn. 
  
• The celebration begins: If the stars align, receive an offer to join the Bondora team!