Embedded is the AI-powered Operating System for Consumer Healthcare. We are the engine for non-healthcare entities to launch, run, and grow their own consumer telemedicine brand — launch in minutes, not months. Brands choose among the modularized components that make up a digital clinic, with the no-code operating system functioning as the glue that seamlessly holds the components together. We’re starting with a focus on GLP-1 medications for weight loss in the US.
GLP-1 medications are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.
Our mission is to accelerate the global take-up of GLP-1 medications to help solve obesity worldwide by building an AI-powered, consumer-led global healthcare system. We’re building the infrastructure to have served 100 million patients worldwide by the end of 2034. In so doing, we have the opportunity to become the world’s first trillion dollar healthcare company: the operating system for any non-healthcare entity to seamlessly offer consumer-led healthcare, globally.
We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $30M ARR. As a company, we’ve been cashflow positive for the last 18mo. We’re fast approaching 10,000 active customers with high NPS.
Almost all of this has so far been through our main D2C brand Fella. Embedded is still new.
We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.
You can read more about working at Embedded here: Working at Embedded Medical https://fella.notion.site/Working-at-Embedded-Medical-5b5c0a584af44de78ac7fb9b2cf8d993
We're backed by top healthcare & consumer investors:
Y Combinator
Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
AngelList Early Stage Fund (backed by Naval Ravikant)
BrandProject (venture-builder behind 2 unicorns)
The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)
We are building a world-class engineering team.
As a member of our engineering team, you will be working across our entire stack. While you bring deep applied AI expertise, this is fundamentally a full stack engineering role where you'll contribute broadly to our platform's development and use your AI experience to guide and impact what we build.
This role is FTE and remote, with a few in-person working days with the Kosovo engineering team each quarter.
You'll report directly to our Head of Engineering (Gzim Helshani), as well as working closely with our CEO (Richie Cartwright).
Lead AI integration initiatives: Spearhead the integration of AI technologies across our product suite, identifying opportunities to automate repetitive tasks, streamline workflows, and enhance efficiency.
Architect AI-first systems: Design and implement robust architectures for AI-powered features, focusing on things like evaluation frameworks, testing harnesses, and monitoring systems that ensure reliable production deployment of LLM-based features.
Build evaluation infrastructure: Create comprehensive testing and evaluation frameworks that enable teams to measure, compare, and optimize their AI features across multiple dimensions including accuracy, reliability, and performance.
Drive AI development practices: Define and implement best practices for prompt engineering, evaluation, and testing methodologies. Stay at the forefront of emerging techniques in AI development, bringing insights from academic research into practical engineering solutions.
Shape developer experience: Design and build intuitive APIs, workflows, and tools that make complex AI testing and evaluation accessible to developers without AI/ML backgrounds. Draw from your experience with existing AI frameworks and tooling to create delightful developer experiences that help teams ship confidently.
Experience: 4+ years experience as a software engineer
GenAI: 1+ years of experience building on top of LLMs in production
Kosovo based
AI/ML: Python, PyTorch, Data analysis, GenAI
Frontend: Typescript, React.js, Next.js
Backend: Nest.js. PostgreSQL, BullMQ, Redis, OpenAI API
Devops: CI/CD, AWS EC2, AWS ECS
Design: Figma, UX experience
Logging and Analytics: Sentry, Mixpanel, A/B testing
No-code: Zapier, Webflow
Customer dev: experience with customer interviews and turning customer insights into features
Background: CS degree, open source contributions
These are the core cultural standards to which we hold ourselves & our team members at Fella:
Belief in the mission: We will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
Your life’s work: This will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how much you can achieve.
If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.
🎯 “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”*
Compensation: competitive salary + equity
Vacation: generous time-off with a yearly minimum
Remote: our team is fully distributed across the world and functions fully remotely
Healthcare: comprehensive medical insurance (private health insurance in Kosovo)
Professional development: budget for books, courses, coaching ($600/yr)
Personal wellness: budget for gym, health apps ($600/yr)
Equipment: WFH gear provided as needed, inc Macbook (>$1000)
What are we missing? We're still early so you get to shape our culture.
Apply on Ashby or the platform you are in.
Email lorena+hiring@joinfella.com with:
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