Senior Manager, Marketing Analytics

About Us

Hungryroot is your partner in healthy living. We get to know your lifestyle, budget, health objectives, and preferences, and we recommend and deliver nutritious groceries, easy recipes and essential supplements for you and your family. It’s the easiest way to eat healthy, achieve your goals, save time at the store and in the kitchen, and live a healthy (and delicious) life. Founded on the belief that food is the foundation of health, convenience should not mean compromise, and we’re all unique in how we eat and live, Hungryroot is building a future in which healthy living is easy and enjoyable.

We are a distributed team built on top talent from over 28 states across the U.S. While we have a headquarters in New York City, we support employees working from wherever they are based. We believe in fostering team connection and collaboration across all of our employees' locations. Expect to attend regular team building events and an annual company retreat. Expect to be treated like an owner who cares about our common goal, not someone who has to clock in and out of work.

About the Role

We’re looking for a Senior Manager, Marketing Analytics to build and scale the function at Hungryroot. In this role, you’ll support both acquisition and retention with forecasting, spend allocation optimization, campaign performance, LTV predictions, multi-channel attribution, data-driven customer insights, and more. You’ll also play a critical role in analyzing and optimizing our physical product assortment.  

The ideal candidate has extensive experience running marketing analytics at a growing company, loves data, forecasting, testing, and driving constant optimizations, and a no job too big, or too small attitude. This player-coach will both develop a holistic framework for a data-backed understanding of end-to-end marketing efforts and make suggestions to optimize the marketing work we do.

Important: This is a hands-on role! This individual is expected to be a technical individual contributor that understands and writes complex SQL queries.

Responsibilities

• Represent marketing analytics in cross-functional projects and planning discussions including the marketing inputs to financial planning
• Serve as a primary source of analytic oversight within marketing, identifying opportunities, inconsistencies, and dependencies within the data 
• Work with stakeholders to improve all aspects of analytics within Hungryroot from data storage to sharing insights with the broader team
• Serve as a thought partner and analytic/strategic support for channel owners within the digital team (CRM, TV, Paid Social) and marketing/creative teams 
• Maintain a holistic view of overall growth to support the leadership team; Collaborate cross-functionally with Finance and Enterprise leaders to forecast business KPIs

Requirements

• Bachelor’s degree required. A focus on data science, statistics or another mathematical or scientific field preferred
• 5+ years of full-funnel analytics experience (experience within a growing eCommerce company and/or subscription DTC experience is a plus!)
• Passion for data with strong technical aptitude; proficiency writing complex SQL queries to pull data and build dashboards a must
• Highly analytical and strategic with proven ability to utilize data-driven insights to improve KPIs across acquisition and retention
• Advanced Excel skills, including budget modeling
• Ability to thrive in a role where juggling multiple priorities and tasks in a fast-paced environment is the norm
• A detail-oriented storyteller with a knack for breaking down complex ideas and communicating clear recommendations at all levels 
• A motivated, collaborative, positive, proactive, and transparent attitude
• Passion for healthy living, brightening people’s days, and Hungryroot’s mission

Perks & Benefits 

• Remote-first: work from home, work from our NYC office, work from anywhere in the U.S. - you decide!
• Equity 
• Unlimited vacation policy
• Universal paid parental leave
• Monthly Hungryroot credit for delicious, healthy groceries
• Comprehensive health, vision, dental, and life insurance
• Wellbeing benefits including One Medical, Spring Health, LiveHealth, Rightway care concierge, and more
• 401k with match
• A work from home stipend to support your initial home-office setup

Expected Pay Range:
$144,000 - $180,000

The employer will not sponsor applicants for work visas.

Our mission to help make healthy eating easy, accessible, and joyful is better served by a diverse workplace. We are a proud Equal Opportunity Employer committed to building an inclusive workplace. We have zero-tolerance for harassment or discrimination. We do not discriminate on the basis of any protected class.