Digital Advertising Copywriter (Content Producer) | ZR_683_JOB

• Craft compelling copy for digital ad campaigns, including landing pages, ad headlines, captions, CTAs, and other assets.
  
• Collaborate with the Digital Marketing Manager to align content with campaign goals and KPIs.
  
• Optimize content for performance, leveraging data insights to refine messaging and maximize engagement.
  
• Partner with design teams to ensure cohesive integration of visuals and copy across digital platforms. Lead Nurturing and Email Marketing 
  
• Write engaging and conversion-focused email sequences for lead generation and nurturing campaigns.
  
• Develop email copy that maintains consistent conversations with potential customers after they interact with campaign assets, such as downloading resources or registering for events.
  
• Collaborate with marketing team members to ensure email content aligns with the overall strategy and campaign objectives.
  
• Monitor and analyze email campaign performance to refine and improve email content effectiveness. SEO and Long-Form Content Support 
  
• Write and edit website copy, blogs, and other long-form content to enhance SEO rankings and drive organic traffic.
  
• Assist with the development of flyers, brochures, and other content as part of the broader marketing strategy.
  
• Collaborate with the Content Strategy Manager to manage content priorities and ensure capacity alignment
  
• Cross-Functional Collaboration and Research
  
• Conduct competitive research to inform innovative and differentiated content strategies.
  
• Stay updated on trends in digital advertising, email marketing, and content marketing to continuously enhance outputs.
  
• Work with cross-functional teams, including marketing, sales, and creative, to ensure alignment with organizational goals.
  

Requirements

• At least 10 years of relevant experience in marketing, digital marketing, or content production roles.
  
• A minimum of 5 years of hands-on experience creating content for digital advertising and performance marketing.
  
• Expertise in writing high-performing ad copy for platforms like Meta, Google Ads, and LinkedIn.
  
• Proficiency in developing email sequences for lead nurturing and engagement.
  
• Strong understanding of SEO principles and the ability to create optimized long-form content.
  
• Ability to adapt tone and messaging to suit various platforms, audience segments, and campaign objectives.
  
• B2B experience is required, with a strong preference for candidates with exposure to international markets.
  
• Experience in the BPO industry is advantageous but not required.
  
• Strong research skills and a keen eye for detail to ensure accuracy and impact.
  
• Familiarity with analytics and performance tools to refine content strategies based on data insights.
  
• Creativity, adaptability, and a proactive approach to problem-solving.
  
• Excellent collaboration and communication skills for working across teams and functions.
  
• A results-driven mindset, with the ability to manage multiple priorities in a fast-paced environment.
  

Benefits