Digital Marketing Specialist - Resume Writing Services (ZR_20090_JOB)

• Proven experience as a Digital Marketing Specialist or in a similar role.
  
• Expertise in managing social media platforms, including Facebook, Instagram, LinkedIn, and Google My Business.
  
• Proficiency in graphic and video editing, with experience using tools like Canva.
  
• Demonstrated ability to generate leads through LinkedIn outreach.
  
• Experience in creating and managing email marketing campaigns and working with CRM systems.
  
• Familiarity with MailerLite, Kajabi, ActiveCampaign, and MailChimp (or similar tools).
  
• Advanced knowledge of Facebook Ads management and optimization techniques.
  
• Strong analytical skills for interpreting performance data and generating actionable insights.
  
• Extensive experience in managing and maintaining WIX websites, including content updates, page creation, and product uploads.
  
• Excellent written and verbal communication skills.
  
• Willing to be trained on calls, open cameras, screen sharing, and performing tasks live.
  
• Willing to attend internal meetings, adapt to changes, and adjust to the work style.
  

1. Expertise in Digital Marketing Strategies

• Proven ability to develop, execute, and optimize comprehensive digital marketing strategies to achieve business goals.
  

2. Proficiency in Microsoft Office Suite

• Advanced knowledge of Word, Excel, PowerPoint, and other Microsoft tools to create presentations, reports, and analyze data effectively.
  

3. Social Media Management

• Experience in scheduling, managing, and analyzing posts across multiple platforms, including Facebook, Instagram, and LinkedIn.
  
• Ability to leverage platform-native analytics to track performance and engagement.
  

4. Content Creation Tools

• Canva: Expertise in designing social media graphics, presentations, and promotional content using customizable templates.
  
• Adobe Express: Proficiency in creating graphics and short videos for marketing campaigns.
  

5. Analytics & Reporting Tools

• HubSpot (or equivalent CRM): Experience using CRM and marketing automation tools for lead management and campaign analytics.
  
• Google Analytics: Skilled in monitoring website traffic, tracking conversions, and understanding user behavior.
  
• Social Media Analytics: Proficient in utilizing native insights from platforms like Instagram, LinkedIn, and Facebook for strategy improvement.
  

6. Advertising Platforms

• Google Ads: Knowledgeable in planning and managing paid search campaigns to increase brand visibility and drive conversions.
  
• Facebook Ads Manager: Expertise in managing and optimizing ads across Facebook and Instagram to meet targeted objectives.
  

Once all systems and processes are fully automated and running efficiently, your remaining work hours will involve minimal:

• Resume Writing: Drafting, editing, and refining resumes for clients to ensure high-quality outputs. (Training will be provided.)
  
• Taking and Making Calls: Handling calls as necessary, such as client inquiries, follow-ups, and cold outreach. (Minimal time required.)