This is a remote position.

Grow your career with Australia's largest training resources provider!

Great career progression in a rapidly expanding company
Be part of a dynamic & successful team
Enjoy the convenience of Australian hours – no night shift and weekend work

ABOUT US

Training Resources Group (TRG) is a group of 5 B2B companies & 6 brands that develop and provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support.

ABOUT THE ROLE

You will be responsible for creating and reporting on integrated email marketing campaigns across our brands to support brands strategies, lead generation and monthly sales cycles.

You will be a creative yet analytical thinker who can deliver exciting and engaging email campaigns and will be instrumental in contributing to lead generation through email marketing.

Reporting to the Email Marketing Manager and within the Marketing Department, you will work closely with the Creative, SEO, Web Content, Social Media, Digital Ads, Web Dev, Project Management and Product Marketing teams.

YOUR RESPONSIBILITIES

Email Marketing

Create clear and compelling email campaigns that convert into leads and deals

Brainstorm and propose fresh content angles for emails every month
Research our industry, competitors, and target audience to formulate ideas or support your writing
Stay informed of new products or feature releases to incorporate into campaigns
Write blog articles using ChatGPT to support and enhance email campaigns
Create and design email graphics or ticket more complex requirements to the Creative team
Set up and deploy email campaigns and A/B tests
Optimise email deliverability using tools such as Glocks and MailReach
Optimise email responsiveness and HTML using tools such as Adobe Dreamweaver
Build new email templates, workflows and campaigns to support marketing objectives
Create, update and maintain automated email campaigns that cater to various customer segments

Monitor and report on projects, email deliverability, engagement, conversion, and other key performance metrics

A/B test new ideas for email subject lines, copy and designs
Continually research and identify ways to improve and optimise email campaigns
Contribute to monthly reporting processes
Undertake list management, segmentation and clean-up processes
Update and maintain process documentation as required
Other related tasks as assigned by management such as writing for other mediums (e.g. websites, ads, blogs, news articles and marketing materials)

Social Media

Create and execute a social media plan for 2 brands that generates brand awareness, engagement and conversions
Report key metrics to management and optimize our social media performance 
Respond to social media messages and comments, including Google reviews
Regularly research and monitor social media best practices and competitors’ social pages to contribute new ideas

Ad-hoc:

Assist with related tasks as assigned by management such as writing for other mediums (e.g. websites, ads, blogs, news articles and marketing materials)

Requirements:

Qualification in English, Communications, or related field
1+ years’ experience building highly effective email marketing campaigns
1+ years' experience with social media
2+ years’ experience working within a marketing team
Experience in Canva or similar design tools
Excellent research, writing, editing and proofreading skills
Creativity, resourcefulness, flexibility, and motivation
Strong typing skills
Experience managing and maintaining email lists and email segments
Receptiveness to feedback
Excellent time-management and organisational skills with the ability to meet tight deadlines

Highly regarded:

Understanding of and working knowledge with basic HTML
Experience with Active Campaign or similar email marketing platforms
Experience working with email automation
Experience working with Zoho CRM, Zoho Projects, Zoho People and Zoho Analytics
Experience using Adobe Dreamweaver for HTML optimisation of emails
Experience with reporting and using analytical tools
Proven experience as a copywriter or related role

KPI – your performance will be based on meeting targets for:

Meeting targets across key email metrics (open rate, CTR, CTOR, unsubscribe rate, conversions and lead generation goals)
Email CTR
Qualit, quantity and timelines of work
Social media follower growth
Page impressions

When apply, please make sure to include:

References
Links to your portfolio or provide samples of your previous projects

Benefits

WHAT'S IN IT FOR YOU?

Work from home
6:30 AM - 3:30 PM working hours
No night shifts & weekend work
Fast career growth & development with our internal promotion
Loyalty incentives up to PHP 10,000 salary increase
PHP 100,000 medical coverage of 2 dependents
Virtual games and events
Island and other retreats

Salary:

PHP 35,000 - PHP 45,000

Email & Social Media Marketing Specialist

Offer summary

Qualifications:

Key responsabilities:

Job description

Benefits

Required profile

Experience

Other Skills

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