Offer summary

Qualifications:

6+ years of experience in growth or lifecycle marketing, preferably in SaaS or health tech., Deep expertise in marketing automation platforms like Hubspot and in-app platforms like Intercom., Strong analytical skills with the ability to derive insights from data., Skilled in project management and capable of managing multiple projects effectively..

Key responsabilities:

Coordinate and manage email marketing communications and customer nurturing journeys.

Orchestrate lead nurture campaigns, customer onboarding, and upsell efforts.

Devise and execute data-informed marketing strategies for conversion and retention.

Collaborate with cross-functional teams to fine-tune messaging for customer journeys.

Job description

ABOUT FREED

Doctors are overworked, burnt out, and are quitting in masses.

At Freed, we combine clinician love with the latest AI tech and intense execution to create products that make clinicians happier.

Our first product is an AI scribe that automates medical documentation.

Since May of 2023, we have:

Acquired 17,000 paying and loving clinicians
Generated 70,000 patient notes daily and over 2 million monthly
Made thousands of clinicians happier

With the backing of the best VC in the world, we are rapidly expanding our product offering. Patient-facing assistants, patient insights, EHR integrations, and other products are being built and used by thousands of clinicians and millions of patients.

We are looking for entrepreneurs. Fast, ambitious, and smart individuals who want to take care of the people who care for our health. Expect intense, clinician-focused, and interesting co-workers who want to win.

About the Role

As a Senior Lifecycle Marketing Manager at Freed, you will play a vital role in formulating, leading, and executing the overall lifecycle strategy to capture trials and leads, nurture them with relevant content, and drive paid subscription growth. This role will also be instrumental in minimizing existing customer churn and ensuring a smooth customer lifecycle funnel. You will work to enhance the customer journey through engaging communications and data-driven strategies.

HOW YOU’LL HAVE IMPACT

Coordinate and manage email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle.
Orchestrate communications to all prospects and customers, including lead nurture campaigns, customer onboarding, upsell efforts, product launches, and more.
Devise and execute data-informed marketing strategies across conversion, activation, retention, and expansion.
Oversee the entire lifecycle campaign process, becoming an expert in email marketing, in-app marketing, and segmentation.
Develop a comprehensive lifecycle journey, mapping every step of the prospect and customer experience.
Craft nurture campaigns that boost conversion and overall engagement, including customized flows for various lead stages and customer scenarios.
Collaborate with teams such as product marketing, growth, sales, customer success, and product management to fine-tune messaging for different stages of the customer and prospect journey.

WHAT YOU’LL BRING

6+ years of experience in growth or lifecycle marketing, particularly skilled in email program management; experience in the SaaS or health tech technology industry preferred.
Deep expertise in marketing automation platforms such as Hubspot, as well as in app platforms such as Intercom, and an overall comprehensive understanding of CRM, email, and app systems.
Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data.
Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions.
Ability to work collaboratively in a fast-paced environment.
Skilled in project management, capable of managing multiple projects and excelling in prioritization.
Comfort with A/B testing and experimenting with new strategies; adaptability to feedback and results.

BENEFITS