Regional Retail Sales Manager, West

LiveWire is soulful by design, transforming the everyday into urban adventure and beyond. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings in the EV sector, LiveWire’s ambition is to be the most desirable electric motorcycle brand in the world. With a dedicated focus on EV, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. LiveWire benefits from Harley-Davidson's engineering expertise, manufacturing footprint, supply chain infrastructure, and global logistics capabilities. Innovating by design and attracting industry-leading talent, LiveWire is headquartered virtually, with initial hubs in Silicon Valley, CA (LiveWire Labs) and Milwaukee, WI.

The Regional Retail Sales Manager will represent the LiveWire brand and products to the U.S. dealer network for the western US. Their core focus will be driving sales of LiveWire EV motorcycles through the dealer network by influencing the adoption of the LiveWire Vision at retail. There will be a specific focus on implementing the defined physical environment, consistently improving the independent dealerships’ team engagement and leveraging key performance indicators to improve effectiveness of a territory of dealers. 

This role will be responsible for driving sales growth at dealership to meet & exceed targets, grow EV advocacy, and lead local marketing initiatives to increase LW motorcycle visibility is key urban markets to expose more customers to this amazing machine.

Success in this role will be defined by your ability to forge relationships, credibility and influence that allow you to become a true consultant advising on sales, growth and marketing opportunities as well as key areas for improvement. The Regional Retail Sales Manager will develop thorough knowledge of a defined set of dealers and effectively collaborate to navigate changing market conditions, capitalize on opportunities, and continuously improve processes.

Key Responsibilities

• Utilize the LW playbook to plan meetings, influence performance improvement while on site at a dealership, follow up and keep all commitments to dealer stakeholders 
• Become an EV advocate that stays in tune with segment trends and news 
• Keeps a close eye on dealership performance KPIs and takes independent initiative to engage with dealer partners immediately as required to achieve sale goals  
• In conjunction with the dealer, develop and gain buy in for strategic market plan, inclusive of attainment of sales targets, market reports, trending performance and market share.  Plans will address growth opportunities and deficiencies
• Understand drivers of growth for Dealer and be able to apply leading practices to improve performance metrics
• Effectively solve problems for the Dealer by leveraging personal experience and knowledge or by identifying the right support link within the organization; identify and request Help Chain support as needed to help Dealers with performance, service, marketing, and operational issues
• Analyze and review performance metrics at a regular cadence and work with Dealers to adjust as necessary
• Develop themselves as a LW product and customer expert and deliver product training to dealers assigned to territory
• Enable two-way feedback loop between Dealer and Sales Leadership to resolve issues and risks in a timely manner
• Provide constructive feedback and play an influencer role to drive and sustain dealer performance
• Up to 75% travel required

Education Required

• Bachelor's Degree Preferred or relevant experience in a similar role

Experience Required 

• Typically requires a minimum of 3 years of related experience.
• Requires a solid understanding of financial measures, forecasting and other analytical skills. Ability to acquire a deep understanding of key financial drivers of Dealer's LW business, including what best in class numbers should look like
• Demonstrated ability to meet or exceed aggressive sales performance targets and develop creative solutions to generate results
• Retail expertise, negotiation and influencing skills and ability to communicate are essential to success 
• Willingness to partner as a brand advocate with dealerships at events in the community to expose customers to LiveWire motorcycles
• EV technology understanding and experience preferred

This position is not eligible for visa sponsorship. Applicants must be currently authorized to work in the United States. 

Pay Range: $79,300 - $147,480

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience. 

LiveWire is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

We offer an inclusive compensation package for all full-time salaried employees including but not limited to, annual bonus programs, health insurance benefits, a 401(K) program, employee discounts on products and accessories, and more.