Senior Product Marketing Manager

About the Role

Mixbook is looking for a Senior Product Marketing Manager who will be the voice of the customer, an expert in our category, and a champion of our products. This role is critical in defining our product positioning, driving adoption, and creating emotional connections with customers. You will be responsible for bringing Mixbook’s innovations to life, ensuring our products deeply resonate with consumers and differentiate us in the market.

You’ll collaborate cross-functionally and build strong partnerships with Product, Creative, Growth, and Brand teams to develop insight-driven go-to-market strategies and execute impactful product marketing campaigns.

Who You Are

• Voice of the Customer – Customer-obsessed, with a deep understanding of their needs, desires, and pain points.
• Category Expert – Knows the market and competition inside and out, anticipating trends and opportunities.
• Product Evangelist – A passionate champion of Mixbook’s products, articulating how they solve meaningful problems.
• Passionate Storyteller – Drives awareness and adoption through compelling storytelling and product positioning.
• Adoption Accelerator – Crafts strategies that emotionally connect with customers, increasing engagement and loyalty.
• Advocacy Driver – Fosters long-term customer success and satisfaction to fuel organic growth.

What You’ll Do

Discover & Define

• Conduct deep customer research to uncover insights about their motivations, behaviors, and pain points.
• Analyze the competitive landscape to shape Mixbook’s positioning and key differentiators.
• Partner with Product and Marketing teams to influence feature development based on insights.
• Develop data-backed product messaging that articulates Mixbook’s unique value in the market.

Strategic Planning & Go-To-Market Execution

• Develop and execute go-to-market strategies for product launches, driving awareness and adoption.
• Define key value propositions and messaging frameworks that resonate with target audiences.
• Optimize product-market fit, leveraging insights to improve positioning and messaging.
• Create impactful product marketing campaigns across all brand and acquisition channels (e.g., website, email, social, PR, advertising).
• Collaborate with Growth, Brand, and Creative teams to ensure consistency in product storytelling.

Drive Adoption & Growth

• Design and implement marketing strategies to increase product adoption, engagement, and retention.
• Identify opportunities for merchandising and customer education that enhance the shopping and purchase experience.
• Partner with Customer Support and Community teams to drive advocacy and user-generated storytelling.

Measure & Optimize

• Track, analyze, and report on product marketing KPIs, ensuring continuous improvement.
• Apply key learnings to refine messaging, campaign effectiveness, and customer experience.

Must Haves

• 8+ years of experience in Product Marketing, with at least 6+ years in DTC, consumer platforms, or consumer goods.
• Proven experience in positioning and messaging strategy for both new and existing products.
• Deep expertise in customer, market, and competitive research to inform product and marketing strategies.
•  Ability to simplify complex information into clear, compelling messaging that resonates with consumers.
• Strong storytelling skills combined with a strategic, analytical mindset.
• Experience collaborating cross-functionally with Product, Growth, and Creative teams.
• Highly organized and able to manage multiple projects in a fast-paced environment

Nice to Haves

• Experience working in e-commerce, digital content platforms, or subscription-based businesses.
• Background in customer lifecycle marketing, merchandising, or user engagement strategies.
• Experience with AI-powered products or multimedia storytelling platforms.
• Proficiency in A/B testing and performance analytics tools to optimize marketing impact.
• Strong copywriting skills with a passion for crafting engaging, emotion-driven narratives.
• Knowledge of pricing strategies, bundling, or promotional planning in a consumer-facing business.

Why Mixbook?

• Comprehensive healthcare coverage, including fully covered premiums for you and your family.
• Unlimited PTO (plus vacation bonuses!) and flexible schedules.
• $2,000 per year for external learning and development.
• 401k + match, company-wide events, travel opportunities, and more.

Our Mission & Culture

At Mixbook, our mission is to empower people to be creative and connect deeply with the ones they love. Unlike most growth companies, we have invested deeply in culture—because we believe that when we love our people, they will love our customers, and our customers will love our business.

We want people to join us who exude our core values:
Scrappy – Act like an entrepreneur.
Caring – Lead with empathy.
Craftsmanship – Strive for excellence.

If you’re a strategic product marketing leader who thrives at the intersection of strategy, storytelling, and customer experience, we’d love to hear from you.