Vice President, Sales - Convenience and DSD Execution

VP SALES - CONVENIENCE AND DSD EXECUTION (US REGULATED)

LOCATION: WESTERN US / REMOTE (EXCLUDING CA)

ABOUT US

Elevation Capital is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, real estate, non-profit, and venture funding. Run by a highly entrepreneurial self-made founder, and supported by a team of highly capable executives across business units, the business operates globally with interests in the US, Canada, Europe, and the Caribbean. With wholly owned companies in various growth stages and an expanding investment portfolio, this group collectively serves a global vision to create an evolved world where humanity reaches its highest potential. Our mission is to create and deploy capital for a better world.

To learn more, please visit: elevationcapital.vc

THE PORTFOLIO COMPANY

This key leadership role is in a high-growth, high-profit portfolio company of big thinkers and big doers. It is a CPG/beverage/dietary supplement company with a history of strong, profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, the team is positioned to scale existing and new products globally, driving exponential revenue growth. With the leadership team in place, the opportunity is now to execute a scalable retail expansion strategy, optimize sales execution, and maximize category leadership on the path to a lucrative exit.

WHAT YOU'LL DO

As the Vice President of Sales - Convenience and DSD Execution (US Regulated), you will be responsible for driving the expansion and performance of the direct store delivery (DSD) network within the regulated U.S. market. Reporting directly to the Chief Sales Officer, you will lead a high-performing sales team, develop key retail and distributor relationships, and execute strategic initiatives that drive revenue growth, expand distribution, and increase market penetration.

Your role will be pivotal in accelerating sales execution, expanding reach in the convenience sector, and successfully launching into new retail channels while optimizing operational efficiency. This position requires a strong leader who thrives in a high-growth environment and has a proven track record of scaling DSD networks and managing key accounts in the regulated CPG space.

WHO YOU ARE

• Results-Driven Sales Leader – 10+ years of experience in national and regional chain account sales within convenience and DSD networks, ideally in a regulated category.
• Strategic Negotiator – Proven track record of scaling DSD networks, securing key retail and distributor agreements, and driving measurable revenue growth.
• Dynamic and Inspiring Leader – Successfully recruits, coaches, and manages geographically dispersed sales teams, fostering a high-performance sales culture.
• Data-Driven Decision Maker – Leverages CRM tools (HubSpot, Salesforce), POS analytics, and category management insights to optimize sales execution.
• Cross-Functional Collaborator – Works effectively with marketing, finance, and supply chain teams to align sales strategies with company goals.
• Resilient and Adaptable Problem Solver – Thrives in fast-paced, high-growth environments, particularly within entrepreneurial, founder-led CPG companies.
• Customer-Centric Executive – Prioritizes relationship-building, understands buyer needs, and delivers strategic solutions that drive long-term partnerships.
• Execution-Focused Professional – Takes strategy from concept to action, ensuring tangible market impact while maintaining operational efficiency and profitability.

RESPONSIBILITIES

• Drive revenue growth and market expansion by increasing distribution, expanding into new retail accounts, and optimizing sales execution.
• Improve sales processes and efficiency to enhance deal closure rates and reduce the sales cycle time.
• Develop and strengthen relationships with key retailers, distributors, and category managers to secure long-term partnerships.
• Recruit, train, and manage a high-performing sales team, expanding field presence and improving account penetration.
• Collaborate with marketing teams to support national and regional campaigns that drive volume growth and brand visibility.
• Leverage CRM tools and sales analytics to track performance, optimize execution, and improve forecasting.
• Expand DSD coverage and strengthen the company's presence in key markets by securing new retail placements and distribution agreements.
• Work cross-functionally to align sales strategies with overall company goals, ensuring seamless execution and operational efficiency.
• Identify opportunities in emerging channels, including natural and fitness markets, and lead the expansion into these segments.

WHAT YOU'LL BRING

• Extensive experience in DSD sales and business development, with a proven track record of scaling distributor networks to drive revenue growth and market penetration. Experience managing networks covering 5+ states and expanding into 30+ new accounts annually.
• Strong leadership in national and regional sales expansion, including hiring, training, and managing high-performing teams of 100+ sales professionals across multiple territories.
• Deep industry relationships with key decision-makers in national and regional convenience chains, distributors, and independent retail networks, with the ability to leverage these connections for immediate impact.
• Expertise in go-to-market strategies, trade promotions, and retail activation, ensuring successful product launches and sustained sales growth in competitive, regulated categories.
• Strong financial acumen, with hands-on experience in budgeting, forecasting, and optimizing trade spend to maximize profitability.
• Proven ability to lead high-stakes negotiations and secure long-term strategic partnerships with major retailers, distributors, and brand partners.
• Experience navigating regulatory compliance and market complexities in highly regulated CPG sectors, ensuring seamless execution in a competitive landscape.
• Background working in entrepreneurial, founder-led companies, demonstrating adaptability, resilience, and the ability to execute in fast-paced, high-growth environments.

COMPENSATION

An aggressive base salary will be provided in this position, with an additional lucrative bonus plan based on performance. In this role you will contribute directly to a highly lucrative exit and will be rewarded generously as a result. Full medical benefits are provided as part of this roll.