Paid Media Manager at Crowd Cow

About Crowd Cow:

Crowd Cow is a leading online retailer specializing in high-quality, craft meat, sourced directly from the best farms, ranches and fisheries across the US and around the world. We are passionate about connecting home chefs with the best meat producers and providing an unparalleled online shopping experience.

About the Role:

Crowd Cow is seeking a Paid Media Manager to lead our customer acquisition efforts as we aggressively bring our unique offering to more people. This is a true growth role, looking for opportunities to expand Crowd Cow across paid media, partnerships of various types and areas like affiliate and influencer marketing. The ideal candidate will combine strategic thinking with hands-on media platform experience to build and direct the execution of programs that drive profitable growth.

What You’ll Be Doing:

• Develop and execute comprehensive customer acquisition strategies aligned with business objectives, brand values and efficiency targets
• Monitor first- and third-party performance metrics and optimize strategies based on data insights, partnering with marketing and e-commerce on performance and testing efforts
• Design and maintain relevant dashboards and reporting mechanisms
• Collaborate with marketing, e-commerce, and product teams to support acquisition campaigns and events (i.e. holidays)
• Manage and brief external partners and support to ensure aligned execution
• Partner with various internal functions to support annual and other media plans that integrate into larger business plans and calendars
• Manage 2-3 direct reports and at least one media agency

What You Bring:

• 5+ years of experience in paid media roles with significant budget or P&L responsibility
• Proven track record of moving key metrics via paid media and other strategies in a way that considers both volume and efficiency
• Experience with many paid media and acquisition platforms and tactics, not deep experience in a small number
• Fluency in various methods of marketing measurement - last click and straight platform reporting isn’t enough
• Strong project management skills and ability to manage multiple deadlines
• A record of execution testing plans at scale with scientific structures and providing significant, actionable results
• Ability to work closely with finance and product/e-commerce teams to partner and explain how marketing impact is planned and assessed
• A flexible, “roll up your sleever” approach this work

What is Preferred:

• Experience with e-commerce industries and direct-to-consumer brands
• Experience in food, agriculture, or sustainable food systems
• Experience with AI tools to drive efficiency
• Experience managing agencies and remote contractors

What You'll Get:

• Competitive salary and stock option package
• Medical, Dental, Vision Benefits and 5 weeks of Paid Time Off annually
• Opportunity to join a rapidly growing company with a strong mission
• Be a part of a passionate and collaborative team
• Make a real impact on the future of Crowd Cow

This position will be remote "home based" in the United States, with primarily Pacific Standard Time hours.

Candidates must be eligible to legally work in the United States and visa sponsorship is not provided.

Please provide a short cover letter detailing your experience, particularly in the DTC space. We'd also love to know how Crowd Cow's story speaks to you personally.