Travel & Lifestyle Sales Manager UK & EMEA - Osprey & Hydro Flask

We have an immediate permanent position opening in the UK working remotely for a:

Sales Manager

Travel & Lifestyle Team Osprey & Hydro Flask

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, bathroom, garage and outdoors. We are already making your everyday lives better. How are we achieving this? We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. And whether you are just starting your career or in need of a new challenge, we recognize, develop, and empower talent!

Helen of Troy (NASDAQ: HELE) is a global designer, developer, and worldwide marketer of well recognized and widely trusted brands including OXO®, Hydro Flask®, Osprey®, Braun®, PUR®, Vicks®, Honeywell®, Hot Tools®, Drybar®, Curlsmith®, and Revlon®.

Together, we build innovative and useful products that elevate people's lives everywhere every day!

About the role

An exciting new role as part of the SOTL (Sport, Outdoor, Travel + Lifestyle) team enabling Osprey and Hydro Flask to expand into the Travel + Lifestyle Channel across EMEA as part of HELE’s Elevate for Growth strategy - a global focus brand/region/channel combination.

Providing relief for the Sport + Outdoor Team who have built a solid foundation, you will inherit a portfolio of customers and partners (Direct/Agent/Distributor) but also be tasked with opening new routes to market, with differing business models by region and tier – the main objective is to develop brand presence in key retailers to drive incremental sales across all channels.

Maximizing performance in terms of revenue, profitability, growing market share and improving distribution; you will create instore & online visibility for Osprey and Hydro Flask. This is a true leadership role, providing a central conduit across all functions in a fast growing vertical, key tasks aside from Account Management will be:

What you’ll do in the role

• You will need a clean driver’s license and be flexible to travel to visit client sites developing new relationships and maintaining existing ones for monthly updates meetings with retailers
• Provide continuous improvement and feedback to Senior Lead Team to define and enhance the Travel + Lifestyle strategy
• Managing Premium Lifestyle Consultancy/Agent(s) in defined regions
• Partnering with Sport + Outdoor Sales Team to create winning strategies to be deployed in their Distributor/Agent regions (e.g. where there is channel overlap)
• Be the Sales Lead at GTM/LR regarding Travel + Lifestyle Products
• Ensuring we have the right tools, assets and pitch decks to break into the channel(s)
• Creating bespoke Go to market plans in EMEA for each Travel + Lifestyle related Collab (Osprey focus)
• Looking at other incremental, emerging channels for both brands (e.g. Baby, Coffee, Electro, Bookstores etc)

Strategy development:

• Successfully implement Commercial Strategy to gain revenue and improve profitability
• Building Business Plans, define Must-Win SKU-Customer combinations and translate those into Customer Strategy & Implementation
• Defining and optimizing the preferred Go-to-Market model, considering changing market circumstances, business opportunities, brand portfolio, margins and retail pricing development
• Select and agree contracts with Distributors
• Recognize and develop new business opportunities to maximize short and long-term profit potential
• Category development planning and initiatives with Key Accounts
• Developing new segments of the product portfolio, not yet introduced to the market (if relevant for assigned region)
• Interface with European Sales and Marketing teams identifying needs, propose potential products and establish local plans to achieve targets in a timely manner

Sales Management:

• Translating strategy into action with accounts and distributors, resulting in annual business plans and contractual agreements
• Maximizing distribution, shelf presentation, visibility/impact (FMOT) and promotional effectiveness for the brands at Key Accounts and indirect at Key accounts managed by agents.
• Proposing marketing programs and follow up key customers
• Ensure execution by translation into action plans (4Ps: price, promotions, product, placement) are implemented in an appropriate manner by managing pre-defined KPI’s  
• Annual planning with Key Accounts and follow up on agreed promotions and launches
• Converting annual agreements into internal ‘2-pager’ and on-going promo-price request forms. Ensure documents are always up to date and on-time shared with business partners
• Manage & Monitor KPI’s to meet Performance Commitment (Invoiced sales / gross profit / adjusted contribution margin)
• Taking ownership of the market, developing external and internal relationships within all areas.
• Train, Coach and develop agent network about new products, concepts and ensure proper follow-up in the field
• Oversee sales operations (logistics, ordering, quality) in close cooperation with Customer Service.
• Interfacing Sourcing & Regulatory and Quality, ensuring product availability
• Jointly developing category budgets for sign off at European HQ and deploy across the individual markets.
• Reviewing and updating these budgets on a quarterly basis, or as required by the business.
• Providing leadership to the (external) field reps

• Monthly KPI reporting to manager, solution driven in case necessary

• Accurately Forecast the business (SKU level) (Price & Volume) ensuring availability

What will help you do the job well

🗝 Essential:

• University degree in Business/Finance or equivalent
• Full knowledge of cost, profit/loss, and excellent planning skills are required
• Oracle knowledge or sales database experience is an asset (but not necessary)
• Digital/e-commerce experience
• Demonstrable expertise in business development, negotiation, and analytical skills
• Fluent in English (spoken and written), French a plus
• Excitement about joining a midsize yet growing company with fast-growing brands!

👌 Nice to have:

• 5-7 years’ experience in account/sales/distributor management within an FMCG, Travel, Outdoor or Lifestyle/Fashion environment. Preferably with Blue Chip companies dealing with key e-retailers.
• Proven track record successfully working in the Travel + Lifestyle channel is an advantage.
• Excellent knowledge of the Retail/Distributor scene

About you

Our ideal candidate is a self-starter, driven and passionate individual with exceptional communication skills. You have the flexibility to work in a small yet fast-growing organization, possess strong analytical and detail-oriented thinking, can work with a good level of autonomy and foster relationships with cross functional teams.

About us

Many of our products rank as #1 brand in their category- we are proud to be market leaders. Behind all these achievements stand exceptionally talented and passionate associates. We are a dynamic mid-size multinational company that offers challenges and opportunities equal to your talents and abilities. Our 15+ locations elicit unique team cultures; our powerful brands are marketed in approximately 75 countries.

If you want to join us on this journey you can find out more on www.helenoftroy.com/emea. You can also find us on our career website https://careers.helenoftroy.com/home or on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

What do we offer?

• 💸 Competitive compensation package depending on experience and skills
• 💻 Flexible work policy with regards to working hours and work from home
• ☀ Increased flexi-days package after 1 year of service
• 👌 Perkbox (UK)
• 👂  Employee assistance counselling line
• 🎁 Employee discounts on all our EMEA products
• 💪 Lunch and Learns
• 🏝 Company closure between Christmas and New Year’s
• 📈 Employee Stock Purchase Plan
• 👌 The chance to work in an international, diverse, and inclusive environment!

Sound like a perfect fit?

If you’re seeking an exciting professional position in a dynamic international environment and be empowered to inspire fresh ideas, then Helen of Troy wants to get to know you!

Next Steps: We will ask you to complete a quick survey as we would love to get to know you by learning more about your experience and skills. If your application is selected, we will reach out to you ASAP for a first informal introductory call.

#LI-Hybrid

#LI-Remote

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.