Content Writer

Home Care Delivered (HCD) is a rapidly growing specialty medical supply distributor that partners with physicians, home healthcare providers, and other healthcare practitioners by providing medical products to their patients, delivered directly to their homes anywhere across the U.S. HCD has contracts with hundreds of insurance companies including Medicare, state Medicaid plans and commercial insurance plans throughout the U.S. HCD offers a wide array of name-brand products across multiple chronic care categories, including Incontinence, Diabetes, Ostomy, Urological, Wound Care, Equipment and Oral Nutritional Supplements. These products are instrumental in assisting people to return home from a hospital stay or remain in the home setting. HCD has offices across the US and distribution that enables next-day delivery for 96% of the US population. Founded in 1996, HCD has a successful operating history and today employs over 350 teammates. HCD is guided by the company's purpose statement: To help people live with confidence and dignity. With a 98% customer satisfaction rating, is elevating the industry standard.

Due to the success of our organization, we are hiring a Content Writer to join our Marketing Team! This is a remote position.

HCD is seeking a B2B Content Writer with 5-6 years of proven experience in B2B content marketing, preferably in healthcare or a related industry. This role is ideal for a strategic writer who excels at generating leads, increasing engagement, and driving customer retention through compelling content across multiple channels. 

The ideal candidate is a highly skilled writer with expertise in AP style, grammar, and punctuation, who can craft content that aligns with HCD’s brand voice and business objectives. This individual will play a critical role in developing and executing a comprehensive editorial content calendar, ensuring consistency, relevance, and impact across all B2B marketing initiatives.

ESSENTIAL DUTIES:

Content Strategy & Execution: 

• Develop, manage, and execute a strategic editorial content calendar to maintain consistent, high-impact messaging across all B2B channels.
• Create, define, and document B2B content strategy recommendations for digital, web, social, nurture campaigns, and traditional marketing efforts.
• Identify gaps in current B2B content strategy and recommend enhancements to improve effectiveness and engagement. 

Content Creation & Writing: 

Write, edit, and proofread lead-generating content for B2B audiences, including:

• Email marketing campaigns (nurture sequences, promotional emails)
• Website and landing page copy
• Blogs and thought leadership content
• Organic and paid social media posts
• Sales collateral (brochures, whitepapers, case studies)
• Develop KPIs for content performance and measure success in lead generation and audience engagement.
• Assist in the development and refinement of HCD’s content style guides to ensure brand consistency. 

Social Media & Digital Content Management: 

• Across all audiences and channels [B2B and B2C], schedule, tag, post, and track performance of B2B social media content to drive awareness and engagement.
• Collaborate with the design team to ensure content and visuals are aligned for maximum impact.
• Manage and publish content on HCD.com and ancillary websites via content management systems (CMS) such as WordPress. 

Cross-Functional Collaboration: 

• Work closely with internal teams — including Sales, IT, Creative, Product, Legal, HR, and Customer Service — to ensure alignment and effectiveness of content strategies. Focus on Sales/Growth for B2B.
• Ensure all content meets compliance guidelines and is approved by key stakeholders, marketing leadership, and legal.
• Provide content guidance and recommendations to internal stakeholders.

PREFERRED QUALIFICATIONS:

• Experience writing press releases and video scripts.
• Familiarity with CRM platforms like HubSpot, Infor, or Marketo for content automation.
• Background in healthcare marketing or regulatory-compliant content writing.

PHYSICAL REQUIREMENTS:

• Sitting: Ability to sit for extended periods, typically 6-8 hours a day, while working at a computer station.
• Manual Dexterity: Proficiency in using a keyboard, mouse, and other computer peripherals for data entry and communication purposes.
• Visual Acuity: Ability to view a computer screen for prolonged periods, with good visual acuity to read small print and accurately enter data.
• Hearing: Adequate hearing ability, with or without correction, to understand and respond to customer inquiries via telephone or other audio equipment.
• Repetitive Movements: Regular use of the hands, wrists, and fingers to perform repetitive tasks such as typing and using a mouse.

COMPENSATION:

This is a full-time, exempt position with an annual salary of $80,000.00

BENEFITS:

• Medical/Dental/Vision Insurance
• Health Savings Account
• Life Insurance
• 401K Plan
• Paid Holidays
• Competitive PTO schedule that includes vacation, sick, and personal days
• Paid training
• Casual dress code

Due to the high volume of applications we receive, we are unable to respond individually to each applicant. Rest assured, if your qualifications align with our needs, we will reach out to you directly to discuss the next steps. We request that you refrain from making phone calls to inquire about the status of your application. Thank you for your understanding and interest in joining our team.