MGID is a global advertising platform that helps publishers monetize their audiences and enables brands to promote their products and services across the open web effectively. Using AI-powered technology, we deliver high-quality native, display, and video ads in brand-safe environments, balancing user experience and performance.
Every month, MGID reaches over 1 billion unique users and delivers 185 billion ads in more than 70 languages. Trusted by brands like Renault, Domino’s, Nestle, and Ikea, we support every stage of the marketing funnel – from planning campaigns to optimizing performance.
As Senior Demand Side Strategist, you will play a pivotal role in the global success of our campaign operations. We're looking for a strategic and data-driven thinker ready to act as the right hand to the head of Account Management—bringing structure, clarity, and insight to complex campaign workflows while bridging strategy and execution across regions and teams.
What You'll Do:
Daily Monitoring & Optimization
Monitor top clients daily based on revenue and delivery limits.
Spot fulfillment gaps and suggest optimization strategies.
Ensure brand campaigns meet delivery goals and follow brand safety standards.
Campaign Performance & Moderation
Analyze campaign performance based on key KPIs, prioritizing revenue impact.
Oversee campaign moderation, tagging, and issue resolution with stakeholders.
Communication & Troubleshooting
Share insights via custom reports and dashboards, highlighting discrepancies.
Recommend improvements to team leads and support GTM process execution.
Communicate delivery issues using internal tools and maintain a monthly KPI summary.
Campaign Health Checks
Run systematic checks on new campaigns for proper setup and best practices.
Flag tracking, attribution, or performance issues to relevant leads.
Cross-Team Projects
Drive and track cross-functional initiatives with supporting reports and dashboards.
Partner with teams to validate ideas through data and build proof-of-concept.
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