Enterprise Sales Development Representative

About Freshpaint:

Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.

For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws….until now.

Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.

We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.

In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time. This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).

Our customers manage their customer data with:

1. Privacy Platform. We help healthcare providers automate their website’s + app’s HIPAA compliance, and safeguard patient data. This is our core product today

2. Future additional product lines! Our core product provides a platform that we're building marketing applications on top of.

We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we only hire within the US. Many of our team is concentrated in various metro areas like SF or NYC. To balance out our remote-ness, we gather the team 2x times per year for offsites. We’re backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.

Who we are:

Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinator’s S19 cohort and have been focused on enabling healthcare companies collect, safeguard, and activate patient data since.

In 2022 the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we're one of the fastest growing software companies on earth right now.

Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Pendo, Iterable, Quantum Metric, and Retool. If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.

The Role:

As the Enterprise Sales Development Representative, your goal will be to drive and build a revenue pipeline for the Freshpaint team. You will do so by leveraging intentional outreach through cold calls, emails, and strategic activities to set high-quality meetings & sales qualified opportunities for the Enterprise Account Executive team.

What you’ll do:

• Strategic Prospecting: Leveraging our prospecting tools you will work to conduct meaningful outreach to high priority prospects within your account patch. Goaled with spreading awareness and booking meetings with prospects in the healthcare industry to introduce them to Freshpaint and articulate our value proposition.

• Building POV’s: Leveraging intent tools, AI, and account research, you will work to create a “Point of View” for your top accounts to give aim for your intentional outreach & build credibility when sourcing meetings.

• Collaborative Campaign Execution: Partner closely with your aligned Account Executive(s) to prioritize accounts, build POVs, create messaging, and align on best approaches to create new sales opportunities.

• Data-Driven Strategy: Continuously report to manager on outreach effectiveness to refine strategies. Share insights about what’s working and identify areas for improvement to help us scale effectively.

• High standard for success: Hold yourself to a high standard of success in a fast paced, high-performing environment. Deliver repeatable results that will help the business continue its tremendous growth.

• Master cold outreach: Lean into our strongest success channels and become a master of cold calls, emails, and LinkedIn strategies.

• Advocate for Success: Communicate your needs and advocate for resources or tools that will enhance your ability to succeed in your role.

• Tool Mastery: Utilize Hubspot, Apollo, LinkedIn, Orum, Common Room, and other tools to streamline and optimize outreach efforts.
  

Requirements – what you’ll bring:

(If you don't meet all of these requirements, you should still apply. We're big on high-slope individuals, so if you can quickly grow into some requirements we'd love to hear from you)

• Experience: 2-4+ years of SDR experience, with a laser focus on strategic, account-based selling.

• Outbound Experience: Proven experience managing an account list, identifying top accounts, building POV’s, prospecting, and conducting intentional outreach.

• Strategic Thinking: Ability to identify key accounts, key prospects, understand why they would need Freshpaint, and deliver that message to them effectively.

• Results-Driven: Comfortable owning a number and quota, with part of your compensation tied to opportunity creation. You know how to deliver results consistently and hustle.

• Cold call expertise: Proven history of KPI attainment with high volumes of cold calls – doing so in a confident and strategic manner that builds credibility and drives prospect engagement from the jump.

• Coachable: Comfortable receiving constructive feedback to help sharpen your sales skills. Eager to seek out advice and apply accordingly.

• Executive-level presence: Bring an executive-level presence to work, but more importantly to the prospective customers. Deliver your pitch and messaging with confidence and sincerity to drive credibility from the beginning of the sales cycle.

• Technical Proficiency: Hands-on experience with LinkedIn, SalesNav, Sales Engagement tools (like Apollo). Knows how to leverage CRM to strategically navigate an account & our history with it to conduct meaningful outreach.

• Independent and Self-Motivated: Demonstrated ability to prioritize and execute in an unstructured environment.

• Bias for Action: You’re resourceful, take initiative, and thrive in solving problems proactively.

• Empathy and Communication Skills: High emotional intelligence with the ability to understand and adapt to different perspectives.

• Startup Mentality: You’re adaptable, resilient, and energized by working in a high-growth environment.

• Bonus Points: Experience at a high-growth startup and familiarity with the healthcare industry.

Perks & Benefits

We take care of our team—here’s a peek at what you get when you join:

• Competitive pay + generous equity (10-year exercise window)

• Fully remote (U.S. only) with a $150/month coworking stipend

• Half-day Fridays, every Friday

• Unlimited PTO—with a required 2-week minimum

• Top-tier health, dental & vision (100% covered for you, 80% for dependents)

• 2 “Treat Yourself” days a year—$100 and a day off, just because

• Generous parental leave

• Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)

And more—check out our careers page for the full list.