VP & GM Oncology Pathways Solutions

Job Description Summary

The VP and GM of Oncology Care Pathways (USCAN) will be responsible for regional product marketing & business strategy for the Oncology market segment (care pathways) for USCAN region. This role will lead the commercial market development & downstream portfolio leadership of oncology solutions franchise. Focus will be placed on Theranostics Radiation Oncology business and disease specific focuses (Breast, Lung, Prostate, Colorectal and Liver) market development. The incumbent will further develop GEHC commercial strategy into oncology service lines and new product and solutions GTM in this high-profile, high-potential business segment. The incumbent will be customer centric and focus on shaping value propositions and differentiated offerings across the Oncology solutions product portfolio that resonate with customers having existing IB and the greenfield/brownfield projects.

This role will be responsible for the development of yearly business, product and the regional marketing campaign strategy in collaboration with the global upstream oncology solutions team. S/He will partner with regional marketing and sales to ensure alignment of strategy, messaging, and tactics to meet the quarterly and yearly operating plan of the business. Collaboration with other parts of the marketing organization will be key to defining, developing, and driving marketing activities including New/Existing market penetration, event marketing, lead generation, brand awareness, customer persuasion, sales enablement, and more.

In this role, the individual must be a self-starter, strategic thinker, action and output driven, thrive in a fast-paced environment, excel at managing multiple priorities, and succeed in communicating with all levels within the organization and within customer institutions. This role will develop long-term, innovative & collaborative partnerships, and structure unique business models to expand access to care and deliver better outcomes and play a pivotal role within the extended leadership team of Imaging leadership teams (Value Delivery) in USCAN.

tex

Job Description

Drive GE Healthcare’s thought leadership in oncology solutions domains and drive the overall theme of “Precision Health” by collaborating with luminaries in oncology domains (Theranostics, Radiation/Medical/Surgical) in USCAN region.

• Have global domain knowledge and work with regional commercial teams for high level clinical discussions with CXO’s and department heads by communicating the value propositions of products and solutions in oncology solutions product portfolio and drive value.
• Partner with product marketing to develop segment-specific strategies for existing & new product introductions and on-market portfolio across Theranostics, Radiation oncology/digital oncology/ Precision medicine products and solutions. Collaboration with SBU segment leads to drive growth in the oncology segment and track relevant business metrics, including growth drivers/detractors, customer usage, and forecasts for future quarters.
• Support commercial/Sales teams to achieve the quarterly and yearly Product/Solution/Service P&L Operating Plan targets for assigned geographical area.
• Define market segmentation and growth strategy for GEHC priority national and regional accounts.
• Define strategy for presence at key global oncology conferences and work with marketing program manager, regional marketing, for execution.
• Drive productization of oncology pathways strategy and grow specific disease areas (Breast, Lung, Prostate, Liver)
• The incumbent will be responsible to drive the pipeline and show growth in Win Rate, Share, Visibility & New Leads. Initial focus will be to drive focused initiatives and sales strategies around simulation & advanced detection products such as CT/MRI Sim, PET CT solutions & 3P partnered solutions in radiation oncology centers.
• Responsible for “Training & coaching” sessions with cross-functional teams such as Regional teams, Global Oncology team, SBU teams on topics including, but not limited to, Trends in oncology, Precision Medicine, technicalities & nuances in Oncology care area practices etc. Provides documented, regular, timely and productive development feedback. Build content of the focused oncology training modules.
• Leverage relationships with key customers, thought leaders, and industry influencers to stay abreast of market trends. Support in driving Key Opinion Leader relationships and growth of overall Market Share within the geographical areas. Develop “thought leadership” on GE Healthcare’s Oncology product’s & Solution’s in the assigned geographical area.
• Collect feedback from customers & internal stakeholders, analyzing market data and Voice of Customer data to create segment specific sales and customers enablement tools. Continuously develop deep clinical and technical knowledge including awareness of current and future trends in healthcare technology and healthcare funding mechanisms.
• Act as reference point to the Regional/Zone account/solutions teams regarding differentiation of their products. Develop impactful content to demonstrate the value of oncology solutions products to address segment-specific applications in collaboration with global oncology solutions team and Strategic business unit (SBU’s).
• Business development (inorganic and organic partnerships) and commercialization of digital, software and care pathway solutions.
• Lead research and outcome-based pilot studies with key academic research institutes pertaining to care area approach for Breast, Prostate, Lung & Level. Help build the commercial services lines around these organ specific care areas.
• Take responsibility and accountability for developing and launching NPI’s with multi-generational Oncology Solutions product and solution road maps, launching new solutions, services and managing offerings through the lifecycle
  
  

In This Role You Will

• Have a deep understanding of customer ecosystem in oncology domain specially in Theranostics, Radiation/Medical/Surgical/Immuno Oncology departments to innovate ways to generate business growth in support of business segment targets on orders, revenue, cost and margin. Previous work experience with an Oncology focus highly preferred
• Ability to effectively communicate and influence internal and external audiences, using both oral and written communication skills
• Should be able to drive outcome-based selling (VBM) by mapping organ specific care area workflows (patient journey) and bring innovation in proposing solutions and products. Establishes clinical and technology company business model innovation and commercial terms especially in new or adjacent markets.
• Make sound investment decisions based on market opportunities, market trend, risks, competitive landscape and strategic partnerships.
• Responsible for downstream Oncology Solutions imperatives – roadmap, product lifecycle and product management processes.
• Establish and manage relationship across GE businesses and sub-businesses, partners and customers at CXO and senior management levels across industries and geographies. Must be able to build credibility and relationships across all functions and levels at the organization and with customers.
• Work cross functionally across sales, internal/external customers, analysts, marketing, engineering and senior management teams to formulate and execute the strategy. Influence internally and have the skills to navigate and be successful in a matrixed organization.
  
  

Qualifications/Requirements

• MBA/MS/PHD/MD
• 8+ years of successful sales/marketing/product leadership experience
• 4+ years of successful senior level sales management, product, and/or general management experience
• Strong competency and understanding of Oncology Landscape
• Ability to develop and execute multiple priorities and approaches to meet objectives within Regions and Markets
• Excellent communication, influencing, and team-building skills. Must be highly skilled at written and verbal communication both inside the company and with external customers to include executive presentation skills
• Ability to influence and drive change cross-functionally in a highly matrixed environment
• Healthcare/MedTech Industry experience
• Strong management skills and capability to develop talents
• Strongly compliance driven
• Regional travel required as necessary.