Offer summary

Qualifications:

2+ years of experience in social media management and content creation., Proficiency with social media management tools like Loomly and graphic design tools like Canva., Strong copywriting and communication skills, with a proven track record of growing social media engagement., Familiarity with email marketing platforms and customer segmentation strategies..

Key responsabilities:

Develop and execute comprehensive social media strategies across various platforms.

Create and schedule engaging content while ensuring consistent brand voice.

Manage online communities and respond to messages in a timely manner.

Track key performance metrics and support marketing promotions and campaigns.

Job description

This is a remote position.

Work Schedule: Flexible hours up to 20 hours per week. 1 hour weekly meeting between (9-2pm EST)

Client Timezone: EST (Eastern Standard Time)

This is an exciting opportunity to take ownership of a growing brand's digital presence and help shape their social media strategy from the ground up. You'll have the creative freedom to develop and execute engaging content across multiple platforms while working with premium wellness products that make a real difference in people's lives. As the key driver of social media growth and engagement, you'll collaborate directly with leadership to create compelling campaigns, manage community engagement, and develop strategic marketing initiatives that drive brand awareness and sales. This role offers the perfect blend of creative expression and strategic thinking, with the opportunity to significantly impact the company's digital footprint and growth trajectory.

Responsibilities

Spearhead the development and execution of comprehensive social media strategies across Facebook, Instagram, and LinkedIn
Create and schedule daily engaging content using Loomly platform, ensuring consistent brand voice and messaging
Design eye-catching graphics and create engaging video content using Canva and similar tools
Manage and grow online communities through active engagement and timely response to messages (3-5 hour response time)
Execute email marketing campaigns through Omnisend, including strategic customer segmentation and targeted messaging
Develop promotional materials and landing page graphics for marketing campaigns
Transform podcast appearances and other content into engaging social media formats
Identify and coordinate strategic partnerships with influencers and complementary businesses
Track and report on key performance metrics, working toward specific growth targets
Support the execution of marketing promotions and special campaigns

Requirements

2+ years proven experience in social media management and content creation
Demonstrated proficiency with social media management tools (Loomly or similar platforms)
Strong creative skills with Canva and basic video editing capabilities
Experience with email marketing platforms and customer segmentation strategies
Excellent copywriting abilities and strong communication skills
Proven track record of growing social media following and engagement
Understanding of current social media trends and best practices
Ability to maintain consistent brand voice across all platforms
Self-motivated with excellent time management skills
Experience in wellness, health, or natural products industry a plus
Comfortable working remotely and managing multiple priorities
Available during EST business hours