Performance Marketing Associate Executive

Job Summary:
We are seeking a passionate and analytical Performance Marketing Intern to join our team. This role is ideal for someone who is eager to learn about digital marketing, advertising platforms, and data-driven campaign optimization. As a Performance Marketing Intern, you will assist the team in executing campaigns, tracking results, and gaining hands-on experience with key marketing tools.

Min Requirement:- 6 months - 1 year of experience

Key Responsibilities:

• Assist in the planning, execution, and optimization of online marketing campaigns across channels such as Google Ads, Facebook Ads, Email, SMS, Whats App and other digital platforms.

• Monitor and analyze campaign performance data, generating reports to track KPIs such as impressions, clicks, conversions, and ROI.

• Support A/B testing initiatives to improve ad creatives, landing pages, and targeting.

• Conduct keyword research and optimize ad copy for search engine marketing (SEM) campaigns.

• Collaborate with cross-functional teams, including design, content, and analytics, to ensure cohesive marketing strategies.

• Help manage budget allocations and pacing across channels to maximize performance.

• Stay up-to-date with industry trends, best practices, and platform updates.

Qualifications:

• Strong interest in digital marketing, particularly performance marketing.

• Basic understanding of Google Ads, Facebook Ads, Email, SMS & Whats App Marketing,  and other online advertising platforms is a plus.

• Basic knowledge of KPI'S , CPC, CPM, CTR, reach, impressions.

• Analytical mindset with a passion for data-driven decision-making.

• Familiarity with Google Analytics and other performance tracking tools is a bonus.

• Proficient in Microsoft Excel or Google Sheets for data analysis.

• Strong communication and organisational skills.

• Ability to work independently and collaboratively in a fast-paced environment.