Offer summary

Qualifications:

Proven experience in digital marketing, specifically as a Paid Media Advertising Specialist., Strong understanding of PPC, social media marketing, and display advertising., Expertise in Google Ads, Facebook Ads, and analytics tools like Google Analytics., Bachelor’s degree in Marketing, Business, or a related field is preferred..

Key responsibilities:

Design, implement, and optimize paid media advertising campaigns across various platforms.

Conduct keyword research and audience analysis to inform campaign strategies.

Monitor and analyze campaign performance metrics to make data-driven adjustments.

Collaborate with the marketing team to align paid media strategies with overall marketing goals.

Job description

VirtueStaff is seeking a talented and results-driven Paid Media Advertising Specialist to join our team. In this role, you will be responsible for developing and managing paid media campaigns across multiple platforms, including search engines and social media networks. Your expertise in paid advertising will help our clients achieve their marketing goals by maximizing their return on investment (ROI).

Responsibilities

Design, implement, and optimize paid media advertising campaigns (PPC, display ads, social media ads) across various platforms
Conduct thorough keyword research and audience analysis to inform campaign strategies
Create compelling ad copy and visually appealing creative assets that drive engagement and conversions
Monitor and analyze campaign performance metrics to identify trends and make data-driven adjustments
Manage budgets and bids while ensuring cost-effective ad spending
A/B test different ad variations, landing pages, and targeting options to enhance performance
Stay current with industry trends, platform updates, and best practices in paid media advertising
Collaborate with the marketing team to align paid media strategies with overall marketing goals

Requirements

Proven experience as a Paid Media Advertising Specialist or similar role in digital marketing
Strong understanding of PPC advertising, social media marketing, and display advertising
Expertise in Google Ads, Facebook Ads, and other relevant advertising platforms
Excellent analytical skills with the ability to interpret data and optimize campaigns accordingly
Proficiency in using Google Analytics and other measurement tools
Creative mindset with strong copywriting skills
Ability to manage multiple campaigns and deadlines in a fast-paced environment
Strong attention to detail and problem-solving abilities
Bachelor’s degree in Marketing, Business, or a related field is preferred

Benefits