Google Ads Specialist (Mobile Apps | TROAS-Focused)

• Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
  

• Certification(s): Google Ads Certification is a plus.
  

• 2+ Year of experience in Google Ads Specialist TROAS-Focused
  

• Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
  

•  Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs
  

•  Perform deep competitor analysis using tools like SensorTower or AppMagic
  

•  Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)
  

•  Monitor and improve app store visibility and ratings through review strategies
  

•  Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking
  

•  Design and test creatives for various user journey stages
  

•  Refine targeting, bidding, creatives, and placements to meet KPIs
  

•  Build performance dashboards and deliver reporting
  

• Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages.
  

• Stay updated with the latest Google Ads trends, policies, and best practices.
  

Requirements

• 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS
  

• Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking
  

• Hands-on experience with ad mediation platforms
  

•  Ability to manage review generation strategies on both app stores
  

•  Experience with paid campaigns for apps with subscriptions or IAPs
  

•  Strong analytical mindset
  

•  Excellent collaboration and communication skills
  

• Google Ads certification preferred
  

• Experience with Apple Search Ads (ASA) or other UA channels like TikTok, Meta
  

•  Worked on freemium, subscription, or hybrid monetization models
  

•  Familiarity with privacy-first strategies (ATT, consent prompts, etc.)
  

Benefits

• EOBI
  
• Provident Fund
  
• Medical Health Insurance
  
• Annual Leaves
  
• Casual leaves
  
• Sick Leaves
  
• Bereavement Leaves
  
• Marriage Leaves
  
• Paternity Leaves
  
• Maternity Leaves
  

At IKONIC, we believe in providing development opportunities to all its employees, which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level. This is made evident with our offerings such as:

• A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks.
  

• A Dynamic Environment where we focus on encouraging initiatives, promoting agility and creating a work/life balance. We know the value you bring in, and we aim to nurture it.
  

• Market Competitive Compensation based upon your professional qualifications and skill set.
  

• As an Equal employment opportunity provider. All employment associated decisions are based on an individual's merit.