SEO Link Building Specialist

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As an SEO Link Building Specialist, you’ll be responsible for developing and executing the off-page SEO strategy, helping to improve the domain authority of our website by managing and growing our external links. You will leverage keyword research tools and analytics platforms to identify link-building opportunities, create outreach plans, and manage relationships with potential link partners. You will produce and promote high-quality content that attracts backlinks, working with other stakeholders as needed. You will develop and execute an outreach plan, building and growing relationships with link partners. You will monitor and report on link-building initiatives, leveraging performance metrics to drive priorities. As the go-to expert, you will stay informed on the latest techniques and tools, keeping us ahead of the curve.

What you do each day:

• Develop and execute our SEO link-building strategy to improve our online visibility and domain authority
• Use SEO and competitor research to identify, compile, and prioritize backlink opportunities
• Perform a weekly backlink audit to monitor the health and performance of existing links, making improvements as needed.   
• Identify, coordinate, and produce content that attracts backlinks 
• Collaborate with the product, product marketing, and social teams to leverage existing initiatives and relationships for link building through PR and affiliates 
• Develop and maintain a database of potential and existing link partners
• Build and maintain value-added relationships with link partners through continual outreach and communication 
• Monitor and report on backlink performance metrics
• Drive innovation in SEO link building by evaluating and implementing new tools, strategies, and best practices

Qualifications:

• 2+ years of experience in SEO or digital marketing roles
• Familiarity with SEO concepts and basic tools (i.e. Google Analytics, Google Search Console)
• Strong attention to detail and willingness to learn technical SEO concepts
• Proven track record of link-building knowledge and success
• Experience in keyword research tools and analytics platforms (i.e., SEMRush, GA4, Search Console)
• Excellent written and verbal communication skills
• Bachelor’s degree in Marketing, Communications, English, Business, or a related field, or equivalent work experience

What will help you succeed:

• Strategic mindset with the ability to execute and drive results
• Strong project management and organizational skills, with the ability to prioritize multiple initiatives
• Excellent collaboration and stakeholder management skills across cross-functional teams
• Data-driven decision-making approach with a passion for always improving
• Excellent communication and presentation skills to articulate strategies and insights

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $56,000-$70,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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