Bachelor's degree in Sports Management or related field., Proven experience in leadership roles within the sports industry., Strong communication and interpersonal skills., Ability to develop and implement strategic plans..
Key responsibilities:
Oversee all sports programs and initiatives.
Manage a team of coaches and support staff.
Develop partnerships with local organizations and sponsors.
Ensure compliance with relevant regulations and standards.
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René Lacoste, a legendary tennis champion in the 1920s, embodied elegance in everything he did. As a visionary free thinker, he defied given rules to innovate, invent and reinvent throughout his life. One example is the creation of the very first short-sleeved polo shirt in breathable fabric that he designed to increase freedom of movement during play. This piece led to the founding of a brand capable of liberating fashion codes with elegance as its founding value.
The values that inspired René in his life are those that focus on others, fair play and generosity. This is the story of a daring player whose tenacity saw him nicknamed “the crocodile.” This symbol then became his logo – the very first to be displayed on clothing – and went on to gain worldwide recognition. This is the story of friendship and teamwork: a spirit of cooperation that continues today in the brand’s collaborations with leading artists and designers.
At the crossroads of sport and fashion, Lacoste librates and creates movement. In each collection and every line, the timeless elegance of Lacoste is captured by a combination of creativity and tradition. A blend that enables everyone to develop their personal style by absorbing and reinterpreting the brand’s rich heritage. By making it their own.
In a world that often highlights things that separate us, the Lacoste elegance brings us together. It unites those who are looking for a different path through life. Both universal ad timeless, it crosses cultures, oceans and generations to leave its mark on each and every person. Elegance transcending differences. Universal, accessible to all. A creative, inventive elegance that allows you to play and to dare. And which inspires us to go beyond established norms to invent our own lives while remaining faithful to who we really are.
Lacoste invites you to realise your dreams, but not on your own. Instead, by joining a wider community in which everyone respects and recognises each other’s elegance.
Join the Lacoste Team as our Head of Sport!
Reporting to: Wholesale Director, UK & Ireland
Hybrid working: London office / home (3:2)
At Lacoste, we believe that everyone brings a unique touch to our collective spirit. Here, we are passionate teams, united by the same values. Together, we create memorable experiences for our customers by inspiring and connecting with them. Both universal and timeless, the brand brings together cultures and generations. Elevating the crocodile as a rallying sign, to grow, inspire, and make a lasting impact in the world of fashion and retail.
Your Responsibilities
Sales & Performance Monitoring: Work with the Wholesale Director to track sales performance and key financial metrics. Communicate regularly with HQ teams to keep everyone informed on business performance.
Product Strategy & Alignment: Collaborate with the product teams to ensure the right product selection for key accounts. Help implement and manage strategies to drive business growth across different categories.
Brand Growth & Business Development: Focus on growing the brand and maintaining strong relationships with partners. Ensure business practices align with company values while striving for improved profitability and brand desirability.
Commercial & Operational Management: Negotiate with key partners and support in managing the day-to-day operations. Drive performance through strategic planning and efficient management of business activities.
Sales Performance & Reporting: Regularly track and report on sales and business performance. Maintain ongoing communication to assess opportunities for improvement and implement action plans.
Customer Relationship Management: Build strong relationships with customers to understand their needs and deliver effective solutions. Address challenges with a focus on customer satisfaction and business growth.
Marketing & Campaign Support: Work with marketing teams to help shape promotional activities. Support in managing budgets and ensuring campaigns are executed effectively.
Why join Lacoste?
Working at Lacoste means…
Representing an
iconic brand
that’s part of the MF Brands Group, alongside Aigle, Gant, Tecnifibre, and The Kooples, paving the way for exciting
internal mobility opportunities.
Joining a
team
that values personal and collective development, where everyone is encouraged to
grow
and
evolve.
Balancing
passion
and
well-being
, because we believe that everyone needs time to recharge. Embracing our
Durable Elegance
approach – placing our products and value chain at the heart of our sustainability ambitions, with a mission to elevate them to environmental excellence. As well as fostering social inclusion by making equal opportunities a reality through impactful opportunities
Rewards & Benefits
Package: £70-80k per annum + 25% bonus + car allowance
Health & Wellbeing: Regular team activities (e.g. run club, yoga), Private Healthcare (optional), Employee Assist Programme with the Retail Trust
Holidays: 25 days per year plus usual UK bank holidays
Swag: up to 65% off Lacoste products
Learning & Development: Continuous support on your learning journey from day one
Parenthood: Enhanced family leave and pay from day one, paid Assisted Conception leave
Extras: Employee Referral, Long Service Award, Social Committee events
Ready to join a unique adventure?
1st step: Apply now and live the Lacoste candidate experience
2nd step: First call with the Talent Acquisition Coordinator
3rd step: In person interview with the Wholesale Director
4th step: In person interview with the CEO.
5th step: Accept the challenge and become a Lacoste teammate!
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application, feel free to get in touch with us by email uktalent@lacoste.com (please include 'Workplace Adjustments' in the subject line).
Your Profile
Share the same values: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity
Product & Merchandising Expertise: You have solid experience in product merchandising, assortment planning, and range segmentation, with the ability to manage marketplace distribution effectively.
Strategic Thinker: You excel in understanding and executing business strategies, with a strong ability to control and plan for growth.
In-depth Market Knowledge: A deep understanding of the UK premium casualwear market is essential, with a strong awareness of the latest trends and customer preferences.
Leadership, Team Management & Experience: You’re a natural leader with experience in managing teams and driving performance, fostering a collaborative and results-driven environment. You have experience in wholesale key account or channel management, with a strong preference for experience working with JD.