This is a remote position.
Role Name: Digital Marketing Specialist
Schedule:
Client Timezone: Australian Eastern Time
Join a thriving performing arts education organization that’s making a difference in young people’s lives through creative expression and performance training. This established business combines professional arts education with talent development, offering exciting opportunities for students to explore their creative potential. With a dual focus on youth education and professional talent representation, this organization stands at the intersection of arts education and entertainment industry development.
Key Responsibilities:
Develop and execute digital marketing strategies across search, display, and social channels
Manage Google Ads campaigns with a focus on ROI and cost-efficiency
Execute on-page and off-page SEO techniques to improve organic traffic
Create and schedule content for social media platforms to increase engagement and brand awareness
Monitor and analyze performance data using tools like Google Analytics and provide insights and optimizations
Collaborate with internal stakeholders to ensure campaigns align with client goals
Required Skills & Qualifications:
2+ years of hands-on experience in digital marketing
Proficient in Google Ads, Google Analytics, and keyword tools (e.g., SEMrush, Ahrefs)
Strong understanding of SEO best practices
Experience managing social media campaigns (Facebook, LinkedIn, Instagram, etc.)
Data-driven and analytical mindset
Excellent written and verbal English communication skills
Nice to Have:
Experience with email marketing platforms (e.g., Mailchimp, ActiveCampaign)
Knowledge of basic HTML for SEO purposes
Google Ads certification is a plus
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