Offer summary

Qualifications:

4–5 years of experience in social media management and content creation, Strong proficiency with Canva and video editing tools, Adobe Suite is a bonus, Excellent written and verbal English communication skills, Passion for mental health and ability to adapt brand voice..

Key responsibilities:

Create and schedule engaging content for various social media platforms

Collaborate with the business owner to develop authentic content

Monitor performance metrics and provide insights to refine content strategy

Act as the voice of the brand across social platforms, ensuring a consistent tone.

Job description

This is a remote position.

A growing company in the mental health industry, supporting clients across Europe, the UK, and Australia is looking for a creative, proactive, and experienced Social Media Specialist to join their team part-time, approximately 40 hours per month, fully remote.

This role is ideal for a digital storyteller who is passionate about mental wellness and skilled at bringing brand voices to life online.

Key Responsibilities:

Create and schedule engaging content (written, visual, and video) for LinkedIn, YouTube, Instagram, and Facebook
Collaborate closely with the business owner to develop authentic content aligned with his voice and the brand’s mission
Edit short-form and long-form video content, including reels, using tools like Canva (and ideally Adobe Suite)
Design impactful graphics that resonate with mental health audiences
Snip and repurpose longer videos into social-ready clips
Write compelling copy for posts, captions, and headlines
Maintain a consistent posting schedule across all platforms
Monitor performance metrics and provide insights to refine content strategy
Proactively bring creative ideas to the table—campaigns, content series, trends to explore
Act as the voice of the brand across social platforms, ensuring a consistent and empathetic tone
Stay updated on best practices and platform changes, especially in the mental health and wellness space

Requirements

4–5 years of hands-on experience in social media management and content creation
Based in South Africa with reliable internet and the ability to work remotely
Proven experience creating content for international audiences, ideally including UK, Europe, and Australia
Strong proficiency with Canva
Experience with video editing and content creation tools (e.g. Adobe Suite is a bonus)
Familiarity with platform-building tools such as Shopify is advantageous
Excellent written and verbal English communication skills
Highly proactive, creative, and self-motivated
Strong understanding of brand voice and ability to adapt messaging accordingly
Passion for mental health and a genuine interest in helping others through online content