Media Buyer (Paid Social) / Brazil / VBET

About the Company:

VBET is an award-winning sports betting and gaming operator with over 20 years of experience in the industry. We have shifted from a start-up to an extensive international company holding over 10 licenses and operating in over 120 countries. VBET’s mission is to give our customers the best betting and gaming experience in a safe and secure environment.

Key Responsibilities:

• Plan, execute, and optimize paid social media campaigns (Facebook, Instagram, TikTok, etc.).
• Analyze performance metrics and adjust strategies to maximize ROI and player acquisition.
• Conduct A/B testing on creatives, copy, and targeting strategies.
• Manage advertising budgets efficiently, ensuring optimal CPA and ROAS..
• Collaborate with the creative team to develop engaging ad content.
• Stay up to date with platform policies, trends, and compliance regulations in the iGaming industry.
• Monitor and report on campaign performance, KPIs, and key insights.

Qualifications:

• 3-4+ years of experience as a Media Buyer specializing in paid social for grey niches (preferably iGaming, but experience in crypto, dating, etc., is also acceptable).
• Strong expertise in Facebook Ads Manager and TikTok Ads (experience with other platforms like Kwai is a plus).
• Experience with tracking tools, pixels, and third-party attribution platforms (e.g.,Voluum, Keitaro, GTM, etc).
• Deep understanding of audience segmentation, targeting, and retargeting strategies.
• Analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Familiarity with regulatory challenges and advertising restrictions.
• Ability to work with international markets and adapt campaigns to different regions.
• English proficiency at an intermediate level or higher is a plus.

Working conditions:

• Remote work schedule: Monday to Friday.