Offer summary

Qualifications:

2+ years of experience in business development or relevant roles at a B2B SaaS company., Excellent written and oral communication skills., Familiarity with CRM systems and sales engagement tools., Strong entrepreneurial mindset and ability to thrive in uncertainty..

Key responsibilities:

Execute outbound sales strategy to generate leads and set up meetings with qualified prospects.

Conduct outbound prospecting through various channels including email, LinkedIn, and cold calling.

Manage and optimize CRM to track leads, set up pipelines, and automate communications.

Iterate on messaging and channels based on feedback to maximize conversion rates.

Job description

This is a remote position.

We are building our founding team and are looking for folks who are excited to get their hands dirty in a 0 to 1 journey. If you are expecting a working playbook that you can execute upon, LiaPlus is probably not the right fit for you at this point. However, if you are excited about creating the playbook from scratch, we would love to hear from you

You will directly work with the founders.

Outbound sales is a critical to generating meetings with qualified prospects. You will lay the foundation for and execute upon our outbound sales strategy.

The primary objective is to generate leads and setup meetings with qualified prospects by optimizing our outbound sales machinery - iterating on channels, messaging, ICP (ideal customer profile), tooling etc.

Outbound prospecting

Find leads from databases (Apollo, ZoomInfo, Tracxn etc.)
Reach out to them (manual + automated) via different channels (email, LinkedIn, cold calling, etc.) to generate new sales opportunities
Identify the needs of prospects, and build long-term, trusting relationships with to qualify leads as sales opportunities

Iterate to maximize qualified meetings set up

Experiment with different databases
Experiment with messaging, level of personalization, length of sequences etc.
Experiment with channels (email, LinkedIn, cold calls etc.)
Experiment with different types of collateral
Experiment with recipient being targeted - industry, persona, intent signals etc.
Loop in feedback from prospect responses to emails and cold calls to refine messaging further

Inbound follow-ups - Respond to inbound leads and automate follow up communication; iterate on messaging/channels to maximize conversion rate
Run custom campaigns e.g., writing to VCs for intros to their portfolio companies, writing to conference attendees, scraping forums and job descriptions for relevant leads etc.
Set up in house tooling to ensure email deliverability, monitor open rate/reply rate, track domain reputation etc.
Owning the CRM: Create and update leads, set up pipelines, email templates, and automations. Fully utilize CRM capabilities to nurture leads and deliver timely and relevant content

Requirements

2+ years of experience working as a business development representative (or other relevant roles) at a B2B SaaS company
Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early stage setup
Excellent written and oral communication skills
Experience working with CRM, lead databases, sales engagement tools, ChatGPT, etc
Familiarity with CRM systems and proficiency in managing leads, pipelines, and automations
Willingness to get your hands dirty and do the grunt work in the early days
Strong first principles understanding of business fundamentals; Ability to empathize with the end user, and understand their pain points; Ability to understand the product at a granular level
Comfortable working late at night to ensure sufficient overlap with US prospects
Self-driven individual with high ownership and strong work ethic
Ability to build, manage and motivate a team
Previous entrepreneurial experience is a huge plus
Familiarity with generative AI is a plus
Not taking yourself too seriously :)